Chu W.

Experience

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  Wenzhou City Library

  Jul 2016 - Aug 2016

  Event Planning Assistant

  - Received 100+ visitors (including 6 foreigners), and filed 70+ phone call information- Recorded borrowing and returning details for 6000+ books in total, 0 mistake- Participated and promoted activities in Wechat official accounts, and one of which named “city studying center ’’ attracted 872 viewers-yearly record

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  Shanghai Cavesmaitre Wine Company

  Sept 2017 - Jan 2018

  Assistant General Manager

  - Creation and update of 200+ employee information on excel. - Assisted in organizing 50+ business meetings with clients, and took meeting minutes- Filed received emails and information and assigned to the team in charge

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  Agricultural Bank of China

  Feb 2019 - Apr 2019

  CRM intern

  -Filed 15+ calls per day to inform customers of overdue declaration-Daily bookkeeping of 80+ invoices

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  Translai

  Jul 2020 - Dec 2020

  Digital Marketing Manager

  - Managed client campaigns, and maintained strong relationships with new clients, to successfully meet and exceed client expectations and maintained long-term cooperation- Managed client inquiries and develop existing client relationships- Identified opportunities to improve client experience and satisfaction- Identified product issues and suggested improvements

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  Meritco Services

  Dec 2020 - Jul 2021

  Consulting Freelancer

  - Conducted market research, data analysis from multiple sources and presented results- Participated in 8+ consulting projects and assisted full-time consultants in project analysis- Participated in 12+ meetings and generated suggestions, engaged in problem-solving activities to support projects

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  Comms8 Marketing

  Feb 2021 - Aug 2021

  Media Executive

  - Supported online marketing campaigns, including marketing strategy & planning, and content localisation. Helped creating decks to the clients- Leveraged SEO and created 100+ weekly bulletins in website and social media channels (LinkedIn, Facebook, Instagram, etc.)- Created and deployed weekly newsletter content, increasing click rate by 15%- Interfaced with external PR, events, and media teams

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  Crealytics

  Dec 2021 - Mar 2025

  • Set up campaigns and propose strategies for Google Ads with a 6-digit monthly budget and a focus on Video, Demand Gen, P-Max and Display. • Take independent responsibility since day one for campaign planning, optimization and daily analysis, involving bidding strategy analysis, audience segmentation, A/B testing, GA4 reporting.• Scale performance marketing campaigns with different KPIs in revenue, awareness, consideration and consistently overachieve monthly targets.• Create 80+ in-depth dashboards and reports with campaign insights, target delivery and recommendations, using tools of Power BI, Looker Studio, Excel, PowerPoint, etc.• Actively communicate with e-commerce clients via weekly calls/daily emails and report campaign performances in convincing presentations, and suggest growth. strategies.• Develop and implement custom GPT models, automation, and Google Ads scripts to optimize campaigns and drive continuous growth in campaign results. Show less

  • Digital Marketing Specialist

    Sept 2023 - Mar 2025

  • SEA Working Student

    Dec 2021 - Aug 2023