Johnny, Phan Minh Triet (Msc)

Experience

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  ITA - Italian Trade Agency - Brazil - São Paulo Office

  Nov 2009 - May 2011

  Project Coordinator
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  Climax Interactive Agency

  Jan 2011 - Jan 2012

  Digital Account Executive
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  Deltek WorkBook

  Jan 2014 - Jan 2018

  Sales and Marketing Manager - APAC

  Responsible for driving the company’s sales, marketing, and business development efforts across multiple markets. I focused on building brand awareness, generating leads, and increasing conversion rates for Deltek’s project and resource management solutions tailored for the creative agencies and professional services industries.Key responsibilities:- Developed and executed regional sales and marketing strategies to drive the APAC region's lead generation and customer acquisition.- Launched and organized the communication campaign for Deltek WorkBook’s sponsorship of regional industry events.- Spearheaded the organization of webinars and digital marketing campaigns to engage prospects, increase brand visibility, and drive conversions.- Managed relationships with key stakeholders, including creative agencies, partners, and clients, to foster long-term collaboration and business growth. Show less

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  Independent Consultant

  Jan 2016 - now

  Business and Digital Consultant

  B2B Business:• Business development and market entry advisory• Strategic partnership development• Sales strategy, sales funnel management, P&L management• Go-to-market strategyB2C Business: • Developed and executed tailored digital marketing strategies to boost online visibility and revenue growth.• Utilized data-driven insights and analytics to optimize customer engagement, growth iteration & drive conversions.• Managed omnichannel marketing campaigns across Marteck Stack, CRM/CDP, email, and paid media platforms to enhance user experiences.• Stayed current with digital transformation tools to deliver efficient, scalable results. Show less

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  Tambour

  Jan 2018 - Jan 2019

  Head Of Marketing

  Led the strategic marketing efforts to establish and grow Tambour’s presence in the highly competitive Vietnamese market. Tambour, Israel’s leading paint brand with over 70% market share, partnered with Kusto Group to expand its regional reach. My focus was on positioning Tambour as a premium brand, driving awareness, and increasing market penetration through innovative and localized marketing strategies.Key responsibilities:- Developed and executed Tambour's go-to-market strategy in Vietnam, focusing on brand positioning, market-entry, and customer acquisition.- Led integrated marketing campaigns across digital, traditional, and in-store channels to build brand awareness and drive sales.- Managed partnerships with key distributors and retail partners to expand product availability and enhance brand visibility.- Conducted market research to identify local consumer insights and trends, refining marketing strategies to meet the specific needs of the Vietnamese market.- Oversaw product launches and promotional events, ensuring alignment with brand values and maximizing market impact.- Collaborated with the sales team to align marketing efforts with business objectives and drive revenue growth. Show less

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  Phu My Hung Development Corporation

  Jan 2020 - Oct 2020

  Head of Digital Marketing

  Led the digital marketing strategy for the company’s first PropTech platform. The platform was designed to enhance the customer experience by streamlining property management, bill payments, tenant-owner engagement, and loyalty programs. My role focused on driving digital transformation to create more value for residents within Phu My Hung’s ecosystem.Key responsibilities:- Led the go-to-market strategy and digital marketing efforts for the launch of Phu My Hung's PropTech platform, aimed at improving customer experience and property management.- Developed and executed integrated digital marketing campaigns across multichannels (social media, email, SEM) to drive platform adoption and engagement among residents.- Collaborated with cross-functional teams to define user journeys, optimize customer experience, and ensure seamless interactions between property owners, tenants, and management.- Implemented loyalty and rewards programs to increase resident engagement and foster community within the Phu My Hung ecosystem.- Leveraged data-driven insights to refine marketing strategies, improve user acquisition, and enhance platform utilization. Show less

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  Ascend Money

  Sept 2020 - Feb 2021

  Digital Marketing Manager

  Led the development and execution of digital marketing strategies to drive user acquisition, engagement, and retention. My focus was optimizing online campaigns, maximizing ROI, and expanding TrueMoney’s presence in the competitive e-wallet market.Key responsibilities:- Designed and implemented digital marketing campaigns across multi-channels to drive user acquisition and engagement, including social media, search engines, and display advertising.- Managed performance marketing strategies (PPC, SEM, and paid social) to optimize cost efficiency and maximize user growth.- Analyzed consumer behavior and trends to refine targeting and improve campaign effectiveness.- Collaborated with cross-functional teams to align marketing efforts with business goals and product development.- Monitored and optimized campaign performance using data-driven insights to ensure continuous improvement and high ROI. Show less

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  FE CREDIT

  Nov 2020 - Apr 2021

  Unit Head of Credit Card Customer Relationship Management

  Responsible for leading customer engagement strategies to maximize credit card portfolio growth, retention, and customer lifetime value. I developed and executed CRM campaigns aimed at enhancing customer loyalty, increasing usage, and reducing churn through data-driven insights and targeted marketing efforts.Key responsibilities:- Led the development and execution of CRM strategies to improve customer retention and drive credit card usage.- Managed end-to-end customer lifecycle campaigns, from acquisition to retention and loyalty, using data-driven segmentation and personalized communication.- Collaborated with cross-functional teams to implement omnichannel CRM solutions, ensuring consistent customer experiences across digital and traditional channels.- Analyzed customer behavior and transaction data to identify opportunities for upselling, cross-selling, and increasing cardholder engagement.- Monitored the effectiveness of CRM campaigns and adjusted strategies to optimize customer satisfaction and maximize ROI. Show less

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  Hung Thinh Corporation

  Apr 2021 - Jun 2022

  Deputy Director of Digital Growth - Topenland

  Led the digital growth strategy and go-to-market execution for the property technology platform. I focused on building scalable growth operations, leveraging advanced MarTech tools, and driving data-driven decision-making to optimize performance and accelerate business growth.Key responsibilities:- Developed and executed comprehensive digital growth and go-to-market strategies, driving user acquisition and engagement for Topenland's platform.- Built and optimized a full-stack MarTech suite of tools like Segment, Mixpanel, Iterable, and Appsflyer to support marketing automation and customer journey personalization.- Established and led a cross-functional growth team, managing inbound, outbound, and growth analytics operations to ensure alignment with business goals.- Defined and tracked key performance metrics (KPIs) for growth initiatives, utilizing data-driven insights to improve campaign performance and product-market fit.- Collaborated with product, tech, and marketing teams to implement data tracking models, enabling informed decision-making on MVPs and product iterations.- Spearheaded innovation in digital growth strategies, resulting in measurable improvements in user acquisition, retention, and engagement.*Awarded as the Top Performed Leader in 2021 by Hung Thinh Corporation Show less

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  Singular

  May 2022 - Nov 2023

  Country Partner
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  Xsolla

  Nov 2022 - now

  Leading strategic initiatives aimed at driving business growth and market expansion in Vietnam. My main focus is on strengthening partnerships with developers, publishers, and key stakeholders in the gaming industry. I also oversee the development and execution of business strategies that align with Xsolla’s vision of democratizing game distribution, monetization, and funding accessible to developers in Vietnam.Key responsibilities:- Spearhead Vietnam business development efforts, identifying new opportunities for growth and expansion in the gaming sector.- Build and nurture strategic partnerships with game developers, publishers, and payment providers to enhance Xsolla’s service offerings.- Collaborate with cross-functional teams to optimize product offerings, ensuring they meet the needs of our partners.- Lead negotiations with key industry players to secure long-term partnerships and foster collaborative growth.- Support and implement market-entry strategies to expand Xsolla’s footprint across Southeast Asia and other emerging markets.- Drive revenue growth by helping partners leverage Xsolla’s suite of solutions—including payments, distribution, and game funding platforms—to achieve their goals in the global expansion strategy. Show less Worked with internal teams and external partners to drive strategic business growth in the gaming industry. My focus was on identifying new business opportunities, building partnerships, and supporting developers in monetizing and scaling their games with Xsolla's wide range of solutions.Key contributions:- Identified and evaluated new business opportunities in the gaming industry, focusing on expanding Xsolla’s offerings to developers and publishers in Vietnam.- Developed and maintained relationships with key stakeholders, including game developers and publishers, to drive business growth and foster long-term partnerships.- Provided strategic recommendations to help partners leverage Xsolla’s payment and distribution platforms, enabling them to expand globally and optimize revenue streams.- Assisted in implementing market-entry strategies in the Southeast Asia team, helping Xsolla strengthen its presence in this significant region.- Collaborated with cross-functional teams to align business development initiatives with Xsolla’s overall strategic goals, ensuring smooth execution and partner satisfaction. Show less

  • Director of Operations, SEA

    Feb 2025 - now

  • Area Vice President

    Feb 2024 - Feb 2025

  • BD Consultant

    Nov 2022 - Feb 2024