
Mark Haas
Major Accounts and Co-op Manager, The Gainesville Times

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About me
Director of Philanthropic Gift Planning at Children's Mercy Hospital
Education

Marmion Academy
1981 - 1985College/University Preparatory and Advanced High School/Secondary Diploma Program 9-12Activities and Societies: Swim Team (1); Tennis (4); Rifle Team (1); Honors Classes (1); Theatre (2)

University of Missouri-Columbia
1986 - 1990Bachelor of Journalism Marketing/Marketing Management, GeneralActivities and Societies: Alumni Relations & Fundraising, Staff Member at The Maneater (Sales and Marketing)
Experience

Gannett Company, Inc.
Jun 1990 - Dec 1991Major Accounts and Co-op Manager, The Gainesville TimesManaged newspaper's top 20 accounts, co-op department, and preprint sales with $1.2M in annual revenues.

Capital Cities, Inc.
Jan 1992 - Jul 1993Sales Consultant, The Kansas City StarCultivated and managed a sales territory with $1.3M in annual revenues.

Gannett Company, Inc.
Aug 1993 - Mar 1995Advertising and Preprint Manager, The Springfield News-LeaderManaged a 5 person team and responsible for planning, producing, and attaining a $4.1M preprint budget and a $2.9M retail budget. Ranked #13 in profitability out of 88 other company divisions.

Ingram Media, LLC
Nov 1995 - Feb 1997Advertising Director, Ingram's MagazineLed a team of 5 sale consultants and managed a $1.1M budget. Managed advertising, marketing, and event promotions.

New Hope Communications
Mar 1997 - Dec 1997Advertising Director, Persona MagazineLaunched a new business magazine leading a team of 4 sales consultants. Duties included launch strategy development and execution, management of rate plans, budgeting, event management, public relations, and sales.

The Independent Magazine
Jan 1998 - Aug 2014Lead a team of 9 professionals specializing in the development of integrated print and social media marketing campaigns that grow community and corporate partnerships while leveraging relevant content to achieve audience/subscriber growth, increase brand share, and drive sales growth. Manage a $1.1M budget. Key clients and business partners include Nonprofit Connect, Children’s Mercy Hospital and the University of Kansas Hospital. Senior leader overseeing the day-to-day operations of the Independent. Responsibilities included business plan development, budget and financial planning/forecasting, business strategy, sales and sales management, special projects, public relations/media releases, policy changes and implementation, and process improvement identification and execution. Developed the sales and circulation growth strategies for a Kansas City subscriber base of 20K. Project managed the 1998 Senior PGA Tour event program held in Kansas City.
Associate Publisher, Marketing & Branding
Jul 2008 - Aug 2014Chief Operating Officer
Jul 1998 - Jun 2008Consultant/Project Director
Jan 1998 - Jun 1998

Children's Mercy Kansas City
Sept 2014 - nowChildren's Mercy is a leading independent children's health organization dedicated to holistic care, translational research, breakthrough innovation and educating the next generation of caregivers. Together, we transform the health, well-being, and potential of children with unwavering compassion for those most vulnerable.Collaborate and partner with individuals, intergenerational families, family offices, and foundations to meaningfully connect them with, and impact, the hospital’s mission through provisions in their estate. Along with colleagues in the Department of Philanthropy, partner with hospital administration to activate funding initiatives that ensure the hospital’s promise of a world of well-being for every child that walks through our doors, irrespective of their family’s financial circumstances. -Maintain an expert level of knowledge of estate provision instruments and giving opportunities at the hospital to which donors are most meaningfully served.-Donor centric partner with a portfolio of passionate advocates of children's health and well-being who invest transformational assets in the progress and attainment of exceptional pediatric care.-Stewardship of estate provisions via highly personalized, meaningful, appropriate, comprehensive, and timely recognition.-Represent Children's Mercy in the community by embodying the hospital's values of kindness, inclusion, integrity, curiosity, and teamwork. Show less In cooperation with foundations, companies, families, and individuals, connect them to the mission of Children's Mercy through philanthropy. •Oversight and direction of portfolio of major donors investing $25,000 or more in the progress of exceptional and extraordinary pediatric care.•Maintain a high level of knowledge of giving vehicles and the giving opportunities to which donors are best served.•Stewardship of major gifts via highly personalized, meaningful, timely, and comprehensive recognition.•Represent Children's Mercy in the community at third party fundraisers and/or events. Share and embody the hospital's values of accountability, clinical excellence, continuous improvement, empowerment, respect, teamwork, and transparency. Show less
Director of Philanthropic Gift Planning
Oct 2022 - nowAssistant Director of Philanthropic Giving
Sept 2014 - Oct 2022
Licenses & Certifications
- View certificate

Chartered Advisor in Philanthropy®
The American College of Financial ServicesOct 2024
Volunteer Experience
Teaching, Mentoring, Communications, Fundraising, and Volunteering.
Issued by Kansas City Organizations on Jan 2012
Associated with Mark Haas
Languages
- spSpanish
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