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Broghan Smith

Broghan Smith

Followers of Broghan Smith4000 followers
location of Broghan SmithLondon, England, United Kingdom

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  • Timeline

  • About me

    Fashion & Beauty New Business | TikTok Shop | TikTok

  • Education

    • The Manchester Metropolitan University

      2012 - 2015
      Bachelor's Degree Sports Marketing Management

      Activities and Societies: 1st XI Hockey (Chairmen and Captain) o 3rd Year - Strategic Sports Management, Digital and Social Media Marketing, Strategic Communications Theory and Planning. Accompanied with dissertation on the impact social media marketing has upon consumer opinion in the sports supplement industry. o 2nd Year - Brand Management, Commercial Aspects Of Sport, Event Design And Delivery, Learning Coaching And Development o 1st Year – Event Design and Delivery, Understanding and managing people, Sports Marketing Management and Business in… Show more o 3rd Year - Strategic Sports Management, Digital and Social Media Marketing, Strategic Communications Theory and Planning. Accompanied with dissertation on the impact social media marketing has upon consumer opinion in the sports supplement industry. o 2nd Year - Brand Management, Commercial Aspects Of Sport, Event Design And Delivery, Learning Coaching And Development o 1st Year – Event Design and Delivery, Understanding and managing people, Sports Marketing Management and Business in Sport. Show less

    • Stowe School

      2008 - 2012
      11 GCSE's and 3 A-Levels

      A levels:- Sport Science- Geography- Business Studies

  • Experience

    • RNLI

      Jun 2011 - Sept 2015

      • Senior Beach Lifeguard

        May 2014 - Sept 2015

      • Beach Lifeguard

        Jun 2011 - Sept 2014

    • British Red Cross

      Apr 2014 - Jul 2014
      Fundraising Consultant

    • The Manchester Metropolitan University

      Jan 2015 - Mar 2015
      Sports Activator

    • IProspect

      Jun 2015 - Jun 2016
      Digital Marketing Media Specialist (Dentsu Int.)

    • BPP

      Jun 2015 - Jun 2015
      Digital Marketing Assistant

    • Adidas

      Jun 2016 - May 2021

      • Senior Key Account Manager - EMEA Strategic Accounts

        Apr 2020 - May 2021

      • Key Account Manager - EMEA Strategic Accounts

        Apr 2019 - Apr 2020

      • Account Manager - Fashion

        Aug 2017 - Apr 2019

      • CTC/Merchandising Specialist - adidas originals & adidas running

        Jun 2016 - Jul 2017

    • PUMA Group

      May 2021 - Apr 2023

      Leading a team of 4 sales execs and 1 intern.

      • Sales Director - Global Strategic Accounts

        Aug 2022 - Apr 2023

      • Strategic Account Sales Manager - ASOS

        May 2021 - Aug 2022

    • TikTok

      Apr 2023 - now

      Leading the team driving key account acquisitions across the Fashion and Beauty verticals. Developing and executing the strategy for Fashion Key Account Retailers on TikTok Shop:- Expanded Key Account Fashion share within the total UK business, driving growth and market influence.- Led the Zalando launch strategy, overseeing onboarding and execution to establish a strong presence.- Innovated customer engagement strategies by leveraging Sheer Luxe livestreams to drive awareness and conversion. Awards: - Winner of the 2023 H2 Individual Bytestyle AwardProjects of note: - ASOS x TikTok Shop - project linked below. - PUMA x TikTok Shop - project linked below. KPIs:- Developing and implementing the strategy for Fashion Key Accounts on TikTok Shop- Supporting new business opportunities across my personal network in sports/fashion

      • Head of Fashion & Beauty New Business - TikTok Shop

        Mar 2025 - now

      • Head of Fashion Key Account Retailers - TikTok Shop

        Jul 2024 - Mar 2025

      • Fashion Retail Key Account Lead - TikTok Shop

        Apr 2023 - Jul 2024

  • Licenses & Certifications

    • TikTok Beacon Training

      TikTok
      Apr 2023

    • Heartstyles

      PUMA Group
      May 2022

    • Casualty Care for Beach Lifeguards

      RNLI
      Aug 2012

    • Sales Bootcamp

      Adidas
      May 2018

    • Sports Connected Mentor

      The Manchester Metropolitan University
      Aug 2022

    • High Performance Public Speaking

      Adidas
      Feb 2018

    • RLSS NBLQ (national beach lifeguard qualification)

      Royal Life Saving Society UK - RLSS UK

    • International Computer Driving License

      Stowe School
      Jul 2011

    • RWC (Rescue Water Craft) for Beach Lifeguards

      RNLI
      Aug 2013

    • Unconscious Bias

      LinkedIn
      Nov 2020
      View certificate certificate

  • Honors & Awards

    • Awarded to Broghan Smith
      2023 H2 Bytestyle Individual Award Winner TikTok (Bytedance) Jan 2024 The ByteStyle Award is an important organizational culture incentive that aims to recognize employees and teams who consistently demonstrate ByteStyle in their day-to-day and make lasting positive impact.The selection process for 2023's second biannual ByteStyle Award began in November and lasted for about 2 months. Through meticulous evaluation and cross-review by our panels from the E-commerce Business Department and the Company, 26 individuals and 5 teams from our many regional… Show more The ByteStyle Award is an important organizational culture incentive that aims to recognize employees and teams who consistently demonstrate ByteStyle in their day-to-day and make lasting positive impact.The selection process for 2023's second biannual ByteStyle Award began in November and lasted for about 2 months. Through meticulous evaluation and cross-review by our panels from the E-commerce Business Department and the Company, 26 individuals and 5 teams from our many regional nominees stood out as winners. Show less
    • Awarded to Broghan Smith
      Most Collaberative Initiative 2020 Nominee adidas Nov 2020 Nominated for work on the in-season creation (ISC) process throughout 2019 and 2020
    • Awarded to Broghan Smith
      Sales bootcamp Adidas Jan 2018 6 month sales progression course at adidas
    • Awarded to Broghan Smith
      Employee Of The Month - November Head of Natural Search Nov 2015 Recognised for my hard work across all campaigns. My thorough research for a large campaign for MYA was highlighted as well as my work with a large data task for Thomas Cook
    • Awarded to Broghan Smith
      RNLI - Rising Star Award RNLI Jul 2015 Recognized and rewarded by the RNLI for management and performance of the RNLI Christchurch beach lifeguard service as well as performance in a major first aid situation.http://rnli.org/NewsCentre/Pages/Keep-your-wits-about-you-on-the-beach-says-RNLI1.aspx
    • Awarded to Broghan Smith
      MMU Full Sporting Colours MMU SPORT May 2015 For services to hockey
    • Awarded to Broghan Smith
      MMU Hockey - Man of the year MMU Hockey Apr 2015

  • Volunteer Experience

    • Mentor

      Issued by Teens Unite Fighting Cancer on Sept 2025
      Teens Unite Fighting CancerAssociated with Broghan Smith

    • Mentor

      Issued by The King's Trust on Oct 2025
      The King's TrustAssociated with Broghan Smith

    • Mentor

      Issued by Kidscape on Jul 2012
      KidscapeAssociated with Broghan Smith

    • London Marathon 2022

      Issued by Global's Make Some Noise on Oct 2022
      Global's Make Some NoiseAssociated with Broghan Smith

    • Virgin London Marathon Volunteer

      Issued by adidas on Apr 2017
      adidasAssociated with Broghan Smith

    • Swim Safe - Beach Lifeguard

      Issued by RNLI on Jul 2014
      RNLIAssociated with Broghan Smith

    • Chairman of MMU Hockey

      Issued by Manchester Metropolitan University on Sept 2014
      Manchester Metropolitan UniversityAssociated with Broghan Smith

    • Rugby Coaching

      Issued by Ellingham Rugby Club on Apr 2013
      Ellingham Rugby ClubAssociated with Broghan Smith

    • Harlyn raft race volunteer lifeguard

      Issued by Royal Life Saving Society UK - RLSS UK on Aug 2012
      Royal Life Saving Society UK - RLSS UKAssociated with Broghan Smith