Dina AbuLaban

Experience

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  Abbott Laboratories

  Dec 1999 - Sept 2002

  Proffesional Medical Representative

  Promote the company's line of products to the medical community.Achieve agreed upon sales targets.Introduce products to new medical institutions.

• 

  Merck Sharp & Dohme

  Oct 2002 - Dec 2008

  Franchise Manager

  Create product marketing plan according to Merck Marketing Principles.Set annual targets and sales forecasts. Develop local product strategies, business, strategic and implementation metrics.Develop market research questionnaires to test message retention, perceptions, behavior, etc.Develop national and regional advocates.

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  Pharmacy 1

  Jan 2008 - Jun 2009

  Marketing Director

  Design a marketing plan for the chain and ensure implementation.Manage the marketing and merchandising team.Build the marketing/ merchandizing calendar for the branches.Work with operations manager to establish a front store operations department.

• 

  ASDA'A Burson-Marsteller

  Jun 2009 - Nov 2012

  Developed communication plans, public affairs strategies and crisis plans, CEO positioning plans, National level CSR programs,and managed the client servicing team. 1. Supervise Asdaa's client servicing , media relations and media monitoring teams.2. Set communication plans and PR strategies.3. Foresee the implementation of public relations and public affairs plans.4. Identify new business opportunities, prepare pitches and financial offers.5.Present to potential clients and negotiate contracts. Supervise Asdaa's client servicing , media relations and media monitoring teams.Set communication plans and PR strategies for retainer clients.Foresee the implementation of public relations and public affairs plans.

  • Client Servicing Director

    Mar 2012 - Nov 2012

  • Group Account Director

    Jun 2009 - Feb 2012

  • Account Director

    Jun 2009 - Apr 2010
• 

  Mercedes- Benz, T. Gargour & Fils

  Oct 2012 - Dec 2017

  Marketing and CRM Manager

  Reporting to the General Manager. Developing short and long term marketing strategies across all functions

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  Nabd Consultancy and Training

  Jan 2018 - now

  Co-Founder