Michael Rough

Experience

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  Online Web Marketing

  Sept 2000 - Jun 2004

  Director of SEO

  Oversaw a staff of four employees and the SEO formulation and execution of content development and campaigns for 120 clients in a variety of verticals including, travel, medical, food industry, and retail.

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  Local Matters, Inc.

  Jun 2004 - Sept 2009

  Director of SEO

  OLWM was acquired by LMI and I became Director of SEO for the Areaguides network of sites. I was primarily responsible for oversight of content development for Areaguides.net, Localguides.com, and 100 affiliates on the system including California.com, Texas.com Georgia.com and many other geographic based web properties. In addition to content development I was also tasked with providing insight and guidance for developers based on the end output of code to ensure compliance with major search engines best practices. In addition to platform development I also worked closely with the creation of Guidespot.com from inception to execution including content creation, framework optimization, and user experience enhancement. The division in which I worked was transferred back to the original owners in September 2009 where I went back to managing custom websites. Show less

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  Online Web Marketing

  Sept 2009 - Apr 2010

  Director of Search Engine Marketing

  Directed the search engine marketing of 80 clients, formulating strategies, working with designers while ensuring the continuity of message, brand, and intent throughout the entire marketing campaign. While at OLWM I instituted the migration of clients from hand coded html websites to Word Press.

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  OveractDev LLC

  May 2010 - Feb 2012

  Search Marketing and Content Design Strategist

  Analyze and create strategies for current and proposed web development projects ensuring code, text, and link architecture mesh to meet expectations for ranking in search engines under targeted phrases, while simultaneously leveraging custom content and updates to social media outlets to target traffic to selected market segments based on personality, sex, age, education, and income.

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  Webfor

  Jan 2013 - Feb 2016

  SEO Specialist

  At Webfor I am responsible for interfacing with Account Managers to create SEO strategy spanning, UX optimization, user flow monitoring, conversion tracking, and critical site user metrics to develop solutions and strategies to provide the highest ROI for the client and drive implementation through my team of content writers and inbound marketing specialists. Scope of Responsibilities:Interface directly with clients during on boarding process to gain input and answer questions.Serve as the POC within Webfor for SEO Questions and current SEO Best Practices.Develop training and process documents for content writers, and inbound marketing specialists.Audit potential clients marketing disposition to provide accurate needs analysis and solutions.Directly train any new team members in all elements directly related to SEO in their job scopeAnalyze, Audit, and Correct Incorrect NAP (Name Address Phone) for all client citations.Engage the Content Team in actively aiding in theme development of content writing and outreach.Coordinate with Creative Director to ensure SEO friendly design and correct any faulty elements.Research and develop new SEO strategies based on signals from the major SERPSManage weekly marketing team meetings to determine successes, challenges, and remove roadblocks. Show less

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  Holland Partner Group

  Mar 2016 - Jun 2018

  SEO / SEM Specialist +

  As the SEO / SEM Specialist at Holland my primary focus points were user experience optimization, content development, and SEO to drive qualified leads by promoting enhanced customer engagement, reduced CAC, and increased ROI. In addition to SEO and SEM I engaged in a PM / Systems Admin role creating, managing and troubleshooting all the CMS and CRM platforms.Objectives:Improve existing web platform and development of new custom built CMS and CRM platforms and enhancements using in-house and 3rd party services.Managed SEM vendor to create campaigns, discover opportunities to utilize re marketing and display budgets and track through implementing GTM to measure effectiveness by attributing source to events and goals in Google Analytics. Solidify SEO across the Holland property portfolio by analyzing and optimizing URL structure, user flow on a site level, user engagement on a page level using heat mapping, content intent and user response based on CTA tracking. Working with BI we were able to identify specific personas that comprised our primary residents allowing us to define interests, and other demographics that were used to create content, resource pages used in both organic and paid search that resulted in increased traffic volume of users with a high probability to lease through the property websites.Results:Increase of Hollandresidential.com page views from 50K to 1.5M per monthHollandresidential.com Events, and Conversions increased from 10% of overall portfolio lease acquisition to 60%.Executed as primary architect and PM the development of the HMAP website platform framework and enhancements.Migrated 95% of existing property portfolio websites from outside marketing vendors to HMAP reducing outgoing expenses.Conceptualized and managed execution of complete customer journey tracking via Google User ID to Hollandresidential.com and into 3rd party CRM system via contact form and phone calls for both paid and organic traffic. Show less

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  Tenth Muse Design

  Sept 2018 - Apr 2019

  Marketing Director

  Creatively engage clients in their core business needs to determine primary targets and segments to apply PPC Campaigns, Social Media Posts and Ads, SEO, and content development to increase search share within their targeted heart market

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  Nielson RV

  Sept 2019 - Jul 2020

  Marketing Manager
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  Forrest MacGyver Unlimited

  Jul 2020 - now

  All Being, Master of Space Time and the Universe

  Currently seeking new exciting adventures in marketing with companies that are looking for a proven problem solver for the digital age. Versed in all facets of the digital landscape, combined with cross box linking of concepts allows for innovative solutions that span internal, external platforms and add-ons. Specific focuses of study include, Search Experience Optimization, Segmentation Identification and Targeting, and UI/UX Design and Deployment. Challenges welcome.

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  DK Construction LLC

  Aug 2021 - now

  Project Lead

  Provide overview and guidance to individual team members, contractors, vendors, throughout the construction phase. Determine best-case solutions for corrections needed on the fly arising from unforeseen circumstances related to structural or foundational challenges to project completion. Communicate updates to project stakeholders and management as needed or required.