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Alvin Lin

Alvin Lin

Market Research Intern

Followers of Alvin Lin1000 followers
location of Alvin LinSan Francisco Bay Area

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  • Timeline

  • About me

    Marketing Operations / Marketing Automation / Marketing Technology

  • Education

    • University of San Francisco

      -
      Bachelor's Degree Business Administration, Marketing

      Activities and Societies: American Marketing Association, Delta Sigma Pi Relevant Courses:-Marketing Principles-Systems in Organizations (Querying)-International Business Management-Business Ethics-Strategic Marketing-Entrepreneurial Management-Marketing Research -Consumer Behavior-Quantitative Business Analysis-Principles of Finance

  • Experience

    • Houzz

      Nov 2014 - Jan 2015
      Market Research Intern

      Winter internship focusing on lead generation and data quality.

    • Doughbies

      Mar 2015 - Jun 2015
      Marketing Intern

      Spring/summer internship focusing on growing our content base and building partnerships with target demographic.

    • Zendesk

      Jul 2015 - Jul 2016
      Campaign Marketing Intern

      Year long internship focusing on developing and delivering various B2B industry specific programs, with a focus on the technology, retail & ecommerce, nonprofit, and education verticals. I supported the execution of programs that drive customer acquisition and retention, content creation, lead nurturing, paid targeted advertising, and campaign marketing.

    • Okta, Inc.

      Aug 2016 - Oct 2018
      Demand Generation / Email Marketing

      • Built and executed email initiatives, road maps, and marketing campaigns end-to-end, covering segmentation, messaging, and other forms of communication to marketing, sales, prospects, and customers. Launched 10+ promos a week for 400,000+ subscribers. • Created segments, smart lists, and fields in our marketing database that focus on targeted optimization.• Created documentation and led trainings for the broader Marketing team on Marketo lead imports, Salesforce campaign creation, database reporting, and developing HTML.• Recommended and implemented new A/B tests across nurture streams, event invitations, email and newsletter blasts, lifting open rates by 27.8% and click rates by 50%. Show less

    • Taroko

      Dec 2018 - Nov 2019
      Outreach Marketing Specialist

    • HTC Vive

      Nov 2019 - Jun 2020
      Marketing Automation Manager

      Created and managed APAC email marketing operations and global marketing system integration projects, such as the integration between Salesforce and Marketo and the migration from Mailchimp to Marketo.

    • Taroko

      Jun 2020 - Dec 2021
      Marketing Manager - Email & Outreach

      Email – Develop and build our email infrastructure and email engagement strategy using Hubspot and Sendgrid, including marketing, transactional, and nurture campaigns.Outreach – Lead all outreach efforts, including campaigns, content collaborations, partnerships, lead generation, and database management.

    • Logitech

      Jan 2022 - Jan 2024
      Marketing Operations and Automation Lead, APAC

      Lead campaign execution, strategic insights, and technical guidance on system functions for 10 countries across APAC

    • Google

      Jan 2024 - now
      Marketing Operations and Programs - APAC

  • Licenses & Certifications

    • Marketo Certified Expert

      Marketo
      Jul 2021

  • Honors & Awards

    • Awarded to Alvin Lin
      Deans Roll West Valley College Jun 2013 Students with a 3.7 or higher grade point average for two consecutive semesters are eligible for the Dean's Roll irrespective of the cumulative grade point average.

  • Volunteer Experience

    • Volunteer/Donations Coordinator

      Issued by Community Technology Network (CTN) on Feb 2015
      Community Technology Network (CTN)Associated with Alvin Lin