Maria Gracia De La Piedra Garrido Lecca

Experience

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  Yellow BTL

  Feb 2007 - Mar 2007

  Junior Creative

  + Development of BTL campaigns and internal events for brands such as Donofrio, Pedigree, Brahma, among others.

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  FCBMAYO

  Jan 2009 - Jul 2014

  + Develop global campaigns, branded content and activations for Mayo FCB' key international accounts: SAB Miller, Claro, Mincetur, Sancela, Unacem, Centenario, among others.+ PR of the agency: In charge of internal communication and public relations.+ Festival Coordinator: Responsible for the strategic support and registration of the campaigns. + Creative conceptualization and development of graphic pieces for brands such as: Claro, Mincetur, Backus, Sancela, Unacem, Centenario, MINCETUR, among others.

  • Senior Creative

    Jan 2011 - Jul 2014

  • Graphic Designer

    Jan 2009 - Jan 2011
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  Circus Grey

  Aug 2014 - Mar 2015

  Senior Creative

  + Development and execution of advertising campaigns for brands such as: SAB Miller, P&G, Pacífico Seguros, Banco de Crédito del Perú, Belcorp, Claro, among others.

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  Belcorp

  May 2015 - Mar 2024

  Expert Content Creator

  Communication strategy and Design Thinking at Cyzone, the young brand of one of the major beauty corporation in Latin America.Responsible for:+ Creative communication strategies and product innovation at different touchpoints.+ Involved in strategic projects with multidisciplinary teams, which resulted in products and campaigns implemented in 14 countries.+ Naming for new products in CyZone's portfolio.