Shahzar Shuja

Experience

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  Pakistan International Airlines

  Jan 2015 - Jan 2018

  Apprentice/Trainee
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  Dynamic Service Solutions

  Jan 2018 - Jan 2019

  Search Engine Optimization Manager

  Creating successful SEO strategies of multiple websites, managing team of content &Optimizing website content & landing pages.

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  ALC insure Inc

  Jan 2020 - Jan 2021

  Search Engine Optimization Team Lead

  > Managing Multiple Websites for Multiple Clients> Develop and execute successful SEO strategies> Manage team of SEO, Content & Developers> Conduct keyword research to guide content teams> Fix technical SEO issues> Optimize website content, landing pages for better performance> Direct off-page optimization projects

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  Social Champ

  Jan 2021 - Jan 2023

  Search Engine Optimization Specialist
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  Gaditek

  Jan 2023 - Jan 2023

  Search Engine Optimization Team Lead

  ● Conduct Keywords research for new avenues as well update the currentcategories● Review and validate Blog Structures of all team members.● Responsible for the ranking of assigned as well project keywords andMonitor reporting team member’s ON & OFF page work● Approve the website and Guest Post Topics from where we can getbacklinks of project’s websites● Increase the organic traffic of the website by using effective strategies.● Review technical SEO issues and ensure timely fixes on it.● Paying particular attention to any significant Google algorithmic changes● Keeping up to date with the most recent developments in Search EngineMarketing● Responsible for competitor gap analysis of all reporting personas.● Manage and mentor the new talent on our systems as per our SOPs andworkflows.● Provide creative leadership and governance on projects and to all teammembers.● Managing & guiding assigned team in terms of tasks and their operationalneeds as well.● Coordinate with Content leads for all content issues, intent understanding,or other writeup-related matters. Näytä vähemmän

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  Social Champ (Techstars '22)

  Jan 2023 - Jan 2025

  Assistant Marketing Manager

  ● Collaborate with the Marketing Manager to develop and implement marketing strategies that drive brand awareness and growth.● Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.● Manage content and SEO teams to optimize website content and improve search engine rankings.● Assist in the development and execution of email marketing campaigns, including list management and content creation.● Identify and segment target audiences to tailor marketing campaigns for maximum impact.● Conduct market research to inform marketing decisions.● Assist in ad budget management and expense tracking.● Analyze marketing data and prepare reports.● Stay updated on industry trends and innovations. Näytä vähemmän

• 

  Ideas Private Limited

  Jan 2024 - now

  Search Engine Optimization Manager

  Develop and execute comprehensive on-page and off-page SEO strategies for our eCommerce website.Conduct in-depth keyword research and competitive analysis to identify new growth opportunities.Optimize product descriptions, category pages, and other content for better organic rankings.Implement technical SEO improvements (site speed, mobile optimization, crawlability, indexing).Manage and optimize Google Ads (PPC) campaigns, ensuring maximum ROI.Conduct A/B testing on ad copy, landing pages, and bidding strategies to improve performance.Track SEO and PPC performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other tools.Collaborate with content, UX/UI, and development teams to ensure SEO best practices are integrated into the site.Stay updated with the latest SEO trends, algorithm changes, and digital marketing strategies.Lead SEO audits and implement improvements across the website to enhance performance and user experience.Work closely with the marketing team on seasonal campaigns, promotions, and product launches to ensure SEO alignment. Näytä vähemmän