Leah Knoop

Experience

• 

  Sticky-Fudge

  Feb 2015 - Apr 2015

  Marketing & Social Media Assistant

  Sticky Fudge is an ethical South African small batch mix ‘n match clothing brand for babies and toddlers.

• 

  Panache Communications

  Jun 2015 - Jan 2016

  Account Manager

  - Liaising on a daily basis with clients and the media, often via telephone and email- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;- Researching, writing and distributing press releases to targeted media- Event management, including press conferences and promotional events- Create, curate, and manage all published content (images, video and written)- Design, create and manage promotions and Social ad campaigns- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)- Event Coordination and Planning - Prepare, pitch and secure Sponsorships - Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. Show less

• 

  Klarity Digital Agency

  Jul 2016 - Jul 2018

  Senior Key Account Manager

  As an Account Manager at Thrifty Car Rentals, Harley Davidson, Britz Campervans, and Maui Motorhomes, my role entailed spearheading initiatives to cultivate leads, enhance online visibility, and provided brand recognition via multimedia content creation. I was responsible for formulating and executing B2C content strategies, taking care of community expansion while monitoring and analyzing growth metrics.Key Responsibilities:- Cultivating strategic brand partnerships and encouraging collaborative projects- Precision-targeting specific demographics through social media platforms- Conceptualizing and executing compelling campaigns to drive engagement and conversion- Orchestrating the end-to-end process of content creation, from ideation to comprehensive reporting- Crafting and adhering to meticulously planned social media calendars to optimize audience engagement- Ensuring the seamless functionality and optimization of web platforms through diligent maintenance efforts- Harnessing the power of persuasive copywriting to convey brand messaging effectively- Facilitating seamless event management and nurturing fruitful public relations engagements Show less

• 

  Aerobotics

  Jul 2018 - Jun 2023

  Aerobotics is an Ag-tech startup focused on providing tree crop protection to farmers around the world using drone imagery and artificial intelligence. Duties: Manager: Team leader, recruiting new talent, training, performance planning, crisis management, maximising profitability & motivating team to do so. Brand Strategy: Develop positioning recommendations through market research analysis. Define brand recognition and tone to further enhance the service or product provided. Marketing Strategy: Establish the strategy and lead execution across all identified marketing channels, supporting growth and retention for the business.Communication Strategy: Diagnose communication failures and identify messaging/product features that drive customer loyalty. Global Growth: Formulate partnerships through our global expansion efforts. Facilitate and arrange activations & marketing strategies across our world markets. Show less

  • Senior Marketing and Communications Manager (USA)

    Aug 2020 - Jun 2023

  • Senior Campaign Manager

    Jul 2018 - Aug 2020