
Mallika Reddy Gunupati
Intern - Impact and Outreach

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About me
Founder and Creative Director at Cancelled Plans
Education

University of the Arts London
2019 - 2021Master of Business Administration - MBAThe Central Saint Martins Birkbeck MBA is a different kind of MBA that places creative approaches and social engagement at the heart of future leadership.

University of Southern California
2009 - 2013Bachelor of Science (B.S.) Architectural StudiesActivities and Societies: Minors: Cinematic Arts and Entrepreneurship

HBX / Harvard Business School
2014 - 2014Core: Credential of ReadinessHBX CORe (Credential of Readiness) is a 120-150 hour certificate program on the fundamentals of business from Harvard Business School. CORe is comprised of three courses - Business Analytics, Economics for Managers, and Financial Accounting – developed by leading Harvard Business School faculty and delivered in an active learning environment based on the HBS signature case-based learning model.
Experience

DocuCinema, Inc.
Feb 2011 - Feb 2012Intern - Impact and Outreach-Built relationships with established architects in California to promote the design for good movement. -Organized lectures and screenings in Academic institutions to raise awareness and create impact.-Piloted RedCup a platform that helps entrepreneurs and startups by building their online culture through storytelling, community building, and expanding their customer base, making them attractive to investors and closer to acquisition/exit.

STUHO Student Housing Management
May 2011 - Jun 2011Intern - Marketing and LeasingWorked both in the Marketing and Leasing departments.-Guided people on tours of properties and helped them choose a property that best suited their needs and price range.-Helped design and create flyers and merchandise along with community engagement to promote and increase outreach within the University of Southern California community.

Positive Space
May 2012 - Aug 2012Intern - Architecture and DesignWorked under Annapurna Akkineni (Architect + Designer)-Designed a newsletter for an art foundation known as Creative India-Designed a sculpture made from local and indigenous materials that spanned four stories.-Helped redesign a children's library which was being retrofit into a new space.-Designed a canopy for a cafe space.

Dr. Reddy's Laboratories
Jun 2013 - Aug 2013Intern - Corporate Strategy and BrandingPart of the Corporate Strategy and Branding team at Dr. Reddy's-Worked closely with communication designers to develop the company's brand.-Incorporated organizational design in the corporate office of Dr. Reddy's through interactive exhibits to share stories and experiences. -Created low-tech, high-impact collaborative work spaces across the corporate office.

HipTraveler
Sept 2013 - Dec 2013User Experience Designer-Created design concepts to make the platform more user-friendly and inspiring.-Worked along with programmers in order to align geo-tagging and optimized maps with design elements.

Wolff Olins
Jan 2014 - Sept 2016Content- Support Global Head of Content Strategy in planning and executing all external content produced- Overall responsibility for case studies and website content - Write Point-Of-Views for the Wolff Olins blog and outreachBusiness Development- Support the Head of Business and Offer Development and Global Head of Business Development to set the overall Business Development Strategy and pursuit of business- Nurture the network and build credentials- Survey the market and identify opportunities across all practice areas- Set up pitch teams and help put together proposals and responses to RFPs- Proactive outreach with targeted content and Point-Of-Views to prospective clients Show less
Insights Strategist
Apr 2016 - Sept 2016Content Strategist and Business Development Executive
Oct 2014 - Apr 2016Intern - Multidisciplinary
Jan 2014 - Oct 2014

Vayu Technology Corp
Nov 2015 - Sept 2016Chief Creative Strategist- Work with the founder and CEO to articulate the vision and ambition for the company and product- Bring cut through thinking and inject creativity into the organization- Overall responsibility for all creative output. Critiquing and re-designing the visual design system (currently working on entire overhaul)- Conduct customer research and gather insights to inform the product design and design - Write content for investor pitches, website, press releases and competitions- Review all video content- Train/ Coach the team in communication and how to increase awareness and outreach for the product Show less

Dr. Reddy's Laboratories
Jan 2017 - Jan 2018Design Researcher - Studio 5B
Cancelled Plans
Dec 2019 - nowFounder and Creative DirectorOurs is a brand that aims to creatively use materials that are rejected, considered waste and usually end up in landfill or our oceans without even serving their purpose. We work with local factories to collect non hazardous waste – that often is of high grade and unused due to the nature of industrial processes. We then convert these materials into design elements combine them with conventional materials to create useful and durable everyday products. We want to help drive the circular economy that can save us, with a tinge of style. We’re designing for the times - driven by comfort and inspired by the streets. We love rejects and are unafraid to use the unused.We strive to be bold, with creativity at our core we aim to change things up and stop doing things the way they have been done for years. It’s the new plan. We need a new one because the old one has been cancelled. Show less

Stamlo industries
Jan 2024 - nowExecutive DirectorPrimarily operating in the hospitality business with Avasa being our flagship hotel in Hyderabad. I am a Creative Director and lead all design related activities across customer experience, brand strategy, and communications at Avasa as well as Green Park Hotels. As a group we are looking to expand within the hospitality space as well as enter new categories such as retail and entertainment.
Licenses & Certifications
- View certificate

Fundamentals of Graphic Design
Nov 2018 
Insights for Innovation (IDEO U)
IDEO UMay 2015
Volunteer Experience
Volunteer
Issued by Dr. Reddy's Foundation on May 2009
Associated with Mallika Reddy GunupatiVolunteer
Issued by Basavatarakam Indo-American Cancer Hospital and Research Institute on May 2012
Associated with Mallika Reddy Gunupati
Languages
- enEnglish
- hiHindi
- teTelugu
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