Danielle Holstrom

Experience

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  Fairfax Collegiate, LLC

  Jun 2011 - Aug 2013

  Summer Instructor

  Summer enrichment program for students to learn various subjects in classroom-style setting- Instructed & designed lesson plans and curricula for students grades 3-8- Taught such courses as Creative Writing, Exam Essay Writing, Public Speaking, Debate, Computer Art, & more

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  Dani's Duds Children's Consignment

  Apr 2013 - Apr 2019

  Head of Operations / Co-Organizer

  East Coast’s largest and oldest seasonal children’s consignment sale (1991-2019)Woman-owned and run small family business- Directed 25+ staff, 100+ volunteers, 300+ consignors, 3,000+ shoppers at bi-annual sales events- Developed SOPs for employee protocol alongside owner, managed on-site operations of 30,000-sqft expo hall; instrumental in sale digitization and conversion to electronic processes- Maintained website with 15,000 monthly views, marketing emails to 10,000 recipients

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  UVA Curry School of Education

  Sept 2013 - Oct 2013

  Data Collector

  - Collected data by administering testing to kindergarten students in southern Virginia through UVA as part of the Virginia Kindergarten Readiness Project- Attended focus group training to finalize testing strategies & streamline data collecting process

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  AudioNow

  Oct 2013 - Dec 2013

  Market Research Associate Intern

  - Conducted market research, social media campaign research, & compiled data on prospective partners, outreach for new broadcasters & organizations/ diaspora groups- Completed graphic design work for promotional materials & new website (including editing/ launch assistance)- Began preliminary research for spring social media campaign

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  Brick Wall Management

  Jan 2014 - May 2014

  Management Intern

  - Managed social media for artists via Facebook, Twitter, Instagram- Oversaw ticket contests for spring/summer tours for Gungor, William Fitzsimmons, Vanessa Carlton tour, & Cherry Poppin’ Daddies to 180,000+ followers each- Generated graphic design images, including contest photos, Spotify art, & Gungor onesheet- Maintained touring, contact databases (FileMaker Pro), band route books, calendars- Organized 10x Management contracts- Collected KACF donations for spring fundraising event- Handled checks & database maintenance, worked with sensitive information & guest lists, helped set up, break down, and run registration and auction table on day of annual KACF event- Coordinated deposits, mailings, administrative & clerical work Show less

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  Zahara Media

  Apr 2014 - Sept 2014

  Marketing Associate/Personal Assistant for BeBe Zahara Benet

  - Conducted new hire training and managed team of interns- Directed on-site communication, coordination, and administration between venue, performers, and audience at summer & fall sold-out premieres of Off-Broadway show, “Reveal”- Arranged house floor and coordinated complete setup between venue & performers, guests, stage crew, technicians for rehearsal for four show dates- Assembled press kit and marketing plan for venue outreach, show bookings, ticket sales, social media

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  Mclean High School

  Nov 2014 - Jun 2016

  Freshman Women's Rowing Coach

  - Trained and mentored 27 freshmen & novice female high school students alongside head coach and varsity team of additional 40 rowers- Conducted workouts, injury prevention, educated on nutrition and fitness- Won Novice Women's 3V 8+ Virginia State Title 2015, qualified for Semi-Finals at Stotesbury and SRAA Nationals 2015 & 2016

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  Francesca’s®

  Dec 2014 - May 2016

  Keyholder

  - Manager on duty to supervise staff, consumer experience, all transactions- Oversaw opening and closing procedures, completed bank runs, final night accounting, inventory control, loss prevention

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  Pelonkey

  Jan 2015 - Aug 2016

  Operations Project Manager

  - Third full-time employee & first non-founding hire- Coached 400+ user accounts on best practices, business development, troubleshooting- Dispatched startup web application beta testing and aggregated user engagement feedback- Streamlined entertainer UX via simplified on-boarding, site navigation, sales outreach, survey collection, collaboration with remote app design team- Developed marketing plan; executed weekly marketing emails, monthly blog posts, graphic design work, multiple large-scale marketing campaigns- Planned launch party variety show for 300 VIP attendees, including event marketing and sponsorship procurement- Increased social media growth by 200% within 12 months Show less

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  PRA Business Events

  Aug 2016 - Jul 2019

  Senior Program Manager

  - Operated average of 45 concurrent projects annually; communicated with multitude of internal and external teams at each stage- Hired, trained, and supervised staff of 100; provided pre- and on-site direction, program assignments, and ongoing feedback and performance reviews- Oversaw full program life cycle conception through completion as primary client contact- Handled final billing, accounts receivable; vendor contracting and negotiations, accounts payable; client relations & retention; customer happiness; attendee satisfaction; contributed to event design and pre-planning- Orchestrated preparation and execution of multi-day programs up to $2 million, 5,000 attendees, 7+ days- Managed programs for corporate clients such as Farmers Insurance, E*TRADE, Allianz, Wolters Kluwer, AANS, AAOS, AOSSM, AASLD, CWT, Blue Shield, Zurich Insurance- Achieved average profit margin growth of 20% per program while remaining under budget to clientRECOGNITION- 2018 Young Leaders Committee: One of five out of 100+ applicants; conducted company-wide polling + research of new employee training protocol and SOPs- 2019 Intranet Design Team: Consulted on internal network from inception to implementation during company rebrand Show less

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  Haute

  Oct 2020 - Dec 2021

  Virtual Event Facilitator

  - Hosted virtual conferences, learning sessions, company meetings via Zoom with up to 800 participants for clients such as Dell, ID8, SoftServe, including C-level presenters & attendees in LatAm, USA, Europe, Asia-Pacific locales- Coordinated breakout rooms, small group discussions, keynote speakers, digital slideshows- Aggregated data, feedback, meeting notes for company usage & market research

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  Remembering Live

  Jan 2021 - Dec 2021

  Senior Technical Concierge

  - Moderated two or more Zoom services per weekend, up to 250 attendees, 2-4 hours in duration each- Owned all media functions as solo administrator, including up to 15 speakers, 12 video/audio presentations, open share participation, emcee duties, & more per service- Advised executive team on training methods, company practices; trained 5+ new tech hires

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  Salesforce

  Jun 2021 - now

  • Manager, Sales Tools Enablement

    Apr 2022 - now

  • Industry Delivery Enablement Project Coordinator

    Jun 2021 - Apr 2022