Daniel Mendonça

Experience

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  Rome Events

  May 2011 - Dec 2012

  Marketing and Production Intern

  • Began working with Event Production and progressed to Marketing roles. At first, my functions would include executing promotional pieces for online divulgation and Guerilla Marketing around the city and inside the event.• Participated in creating and managing the events' social media, administered promotions among the clients, produced institutional collateral, and negotiated with many media vehicles for obtaining sponsorships and partnerships for publicity. All of these actions resulted in a significant increase in the company’s visibility with almost no extra cost.Operated in several editions of the Expotchê (Traditional Southern Fair), Salão do Artesanato (Artisan's Hall) and Festa Brasileira (Brazilian Party - Cultural Fair), all big annual events. Show less

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  Doisnovemeia Publicidade

  Dec 2012 - Apr 2014

  Marketing and Media Director (Junior Company)

  • Managed a team of 7 people, examining their jobs, looking after their development and training. Along with the Board of Directors, handled the strategy for the agency to grow and restructure its workflow. During our administration, this junior agency made record profit.• Developed a motivational system in order to increase team efforts, which was eventually adopted by the entire agency, encouraging members to operate in a challenging environment and improving the agency’s database.• Implemented the practice of trend-watching among the account planning team, which were monitored by planners and then presented to other members.• Supervised the organisation of two editions of the Creation Almanac, the largest event for advertisers on the region, besides conducting several speeches and seminars for students and professionals. Show less

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  Table - Escritório Midiático

  May 2014 - Jan 2015

  Digital Marketing Executive

  • Diagnosed and developed strategies for clients in their digital environments, especially social media, websites and blogs. Proposed inbound marketing solutions for these media channels regarding the creation of content, usability and sales.• Committed to performing benchmarking, analysing KPIs and planning content creation. Monitored the brand's results to present proposals and reports to clients.• Worked alongside community managers and designers to execute the digital marketing strategy. Show less

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  Agência Terruá

  Apr 2015 - Jun 2016

  Marketing Executive

  • Worked with clients such as Disney, WWF, Inbev and the State and City Governments.• Operated in the planning phases of nationwide marketing campaigns. Was tasked with defining strategies, partnerships, planning budget and actions.• Teamed up with designers, copywriters, producers and PR professionals.

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  Agência Look & Feel

  Jan 2016 - Jan 2016

  Campaign Manager

  Was tasked to lead the team and build two tender offers which were responsible for closing some of the largest clients in the agency, who together represented a budget of over 350.000€ per year. Both of them involved tender offers between several agencies and requested complete campaigns to evaluate the agencies’ work. My role was to coordinate the teams, plan the strategies and campaigns, create a campaign calendar, organise their budgets and present the campaign.

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  CH Marketing Solutions

  Feb 2018 - Jun 2018

  Marketing and Branding Consultant

  I have worked with two different clients during this period, conducting Market research and creating a Business Plan & Strategy to compose a global Branding guideline document. These jobs were executed along with a remote team from an agency in Brazil.Research phase would involve scanning their industries, competitors, customers, trends and finding communication references.The strategic business phase would aim at developing the business structure and add value to every process while maintaining efficiency and saving costs. We would discuss and develop mechanisms to allow companies to be more innovative and be more competitive in the short and long term. Show less

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  Spector Information Security

  Jun 2018 - Aug 2022

  Marketing Executive

  At Spector, I have been working alongside the board on several fronts, actively helping shape the business. During this time, I've been responsible for:• Developing the business' Marketing Strategy;• Coordinating the work of Designers, Web Designers and Content Producers;• Updating the Visual identity and positioning of the organisation;• Redesigning and managing the website (WordPress) to create dozens of new pages and regularly updating its usability and SEO based on analytics. Increased organic traffic by 400%.• Planning and producing content for blogs, newsletters, e-books, social media, marketing collateral and content series;• Reviewing and changing internal processes to create more value for customers;• Producing support material for website and sales, including multiple landing pages, a web calculator, various guides and infographics;• Conducting Marketing Research, development of buyer personas and conversion paths; Show less

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  Travelopia

  Jul 2022 - now

  Acting as the web owner for the brand American Holidays, the #1 provider for holidays to the US, Canada, Mexico and Caribbean in Ireland.• Planning and executing the strategy to improve website performance.• Coordinating several stakeholders and managing projects in multiple fronts, including SEO, CRO, development, design, content production and web engineering.• Planning and coordinating AB tests and the CRO Roadmap.• Measuring website performance and producing reports on Google Analytics.• Coordinating the execution of our Content Plan.• Updating offers and content on the site.• Identifying errors and issues on the site, monitoring fixes and testing new functions.• Among my key projects, I'm focused on optimising usability and conversion for mobile users. Show less

  • Web and Conversion Executive

    Aug 2023 - now

  • Digital Marketing Executive

    Jul 2022 - Aug 2023