Maishe Mashigo

Experience

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  Ekrhuleni West TVET College

  May 2013 - Dec 2014

  Marketing Officer

  Events management - hosted various stakeholders within the education sector like the then Min of Higher Education, Dr. Blade Nzimande and other dignitaries, including international guests from Germany and the UK.Student Recruitment Research - was part of the team that researched the importance of Entrepreneurship Centers and the impact they have in upskilling the youth.Social media management - as the social media manager, when I commenced the page was on 1K and upon the end of my tenure the number was increased to 10K.Publication - worked on the internal newsletter. Show less

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  FearLez T Design House

  Feb 2016 - Dec 2016

  Marketing Consultant

  Marketing research on industry trendsDeveloping and implementing strategies according to budget objectives and budget for events amd trade show exhibitions Advising on branding, positioning and communicationsLiasing with suppliers, potential customers and clients

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  Zinokwanda Media and Communications

  Feb 2017 - May 2017

  PR Assistant

  Worked on an exciting campaign, the first ever Africa Shared Value Summit, in collaboration with Shift Social Development, an agency that wishes to bring about social change in the brands that they service. Some of the brands we worked with were:Nandos SAABSADiscoveryNestléEnel EnergyWoolworthsDuties:AdminAssist PR AM in achieving daily tasks Conduct research to support PR planningCompling media listTracking media coverage Reporting on media cover to client Show less

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  DNA Brand Architects

  Aug 2017 - Jun 2018

  Brand Assistant

  Communications, Marketing and Public Relations CopywritingFinanceResearch &Events management.Accounts: - VOOV- Bonang Matheba- Nestlé

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  Between 10 and 5

  Jul 2018 - Dec 2018

  Managing Editor

  Digital publishing company Between 10and5 publishes a daily website that serves as a curated online showcase of the best that the South African creative industry has to offer across a broad range of categories: graphic design, advertising, illustration, art, fashion, film, photography and music. We exclusively cover creative work made in South Africa or by South Africans.

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  Platform 5

  Jan 2019 - Apr 2020

  Social Media & Community Manager

  Manage social media marketing campaigns and day-to-day activities.Brand advocacy. Monitor trends in social media tools, applications, channels, design and strategy. Identifying threats and opportunities in user-generated content. Monitor, listen and respond to users online. Copywriting: Participate in concept development that will resonate with the target market and translate into content across all channels. Develop social media and digital copy.Collaborate with designers to roll out concepts and copy to all channels. Ensure a consistent brand tone is maintained across all platforms. Participate in briefings, debriefings and presentations. Contribute to workflow and process improvements. SEO copy for Brands Show less

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  STYLE ID AFRICA

  Apr 2020 - Jul 2022

  Developed and executed comprehensive influencer marketing strategies aligned with client objectives.Served as the primary point of contact for key clients, building and maintaining strong relationships.Conducted in-depth client discovery sessions to understand their target audience, goals, and brand positioning.Collaborated with clients to define campaign objectives, KPIs, and metrics for success.Identified and recommended relevant influencers based on client preferences and campaign requirements.Led cross-functional teams in the development and execution of influencer campaigns, ensuring seamless coordination and timely delivery of deliverables.Provided strategic guidance to clients on campaign optimisation and performance improvement.Regularly communicated campaign progress, results, and recommendations to clients through detailed reports and presentations.Proactively identified opportunities to upsell and expand services to existing clients, contributing to revenue growth.Established and maintained relationships with a diverse network of influencers across various niches.Negotiated contracts, rates, and terms with influencers, ensuring mutual agreement and compliance.Oversaw influencer outreach, collaboration agreements, and content approvals.Monitored and analysed influencer content to ensure alignment with brand guidelines and campaign objectives.Managed influencer budgets and timelines to ensure successful campaign execution.Conducted post-campaign analysis and provided insights to clients, showcasing campaign performance and ROI.Stayed updated on industry trends, emerging platforms, and best practices in influencer marketing.Provided leadership and guidance to account management teams, fostering a collaborative and results-oriented environment.Conducted training sessions and workshops for team members on influencer marketing strategies and industry trends. Show less Client Management and Strategy:Managed a portfolio of key client accounts, serving as the primary point of contact and building strong relationships.Conducted in-depth client consultations to understand their marketing objectives, target audience, and brand positioning.Developed and executed comprehensive influencer marketing strategies aligned with client goals and campaign briefs.Collaborated with clients to define campaign KPIs and metrics for success, ensuring clear expectations.Provided strategic guidance to clients on influencer selection, campaign ideation, and creative content development.Monitored campaign performance and proactively optimised strategies to maximise ROI and meet client objectives.Regularly communicated campaign progress, results, and recommendations to clients through detailed reports and presentations.Identified opportunities for account growth, upselling additional services, and securing contract renewals.Influencer Relations and Campaign Execution:Built and maintained relationships with a diverse network of influencers, understanding their unique strengths and brand alignment.Conducted thorough influencer research, vetting, and selection based on campaign requirements and client preferences.Negotiated contracts, rates, and deliverables with influencers, ensuring mutually beneficial agreements.Oversaw end-to-end campaign execution, coordinating influencer outreach, content approvals, and campaign timelines.Monitored influencer content to ensure alignment with brand guidelines and campaign objectives.Leveraged analytics tools and platforms to measure campaign performance and provide data-driven insights.Managed influencer budgets, ensuring cost-effective utilisation and maximising campaign impact. Show less

  • Account Director

    Sept 2021 - Jul 2022

  • Senior Account Manager

    Apr 2021 - Sept 2021

  • Account Manager

    Apr 2020 - Apr 2021
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  Newzroom Afrika

  Jul 2022 - Dec 2022

  Senior Marketing Coordinator

  Managed the production of marketing materials, including business development presentationsScheduled and maintained the calendar for digital media content and all other marketing efforts across various platforms.Curated the brand's social media channels, created and posted shareable images and videos, managed marketing collaborations, and monitored effectiveness.Collected and supported the production of digital visual content, such as photos and videos.Organised the company's email marketing lists, executed internal and external email marketing campaigns, and managed the Mailchimp newsletter platform.Developed and distributed internal monthly performance reports of all marketing efforts, presenting marketing news during team meetings.Worked closely with all departments, assisting in the execution of special projects and communication assignments.Planned, developed, and implemented marketing efforts in line with brand standards.Oversaw brand content, ensuring consistency and high-quality standards.Prepared long-form content, provided content direction, wrote copy, edited, and distributed according to department briefs.Conceptualised strategic initiatives and implemented campaign details.Managed service providers to ensure high-quality work output and adherence to brief requirements.Researched audience preferences and current trends.Developed Social Media Strategies based on trends and aligned them with overall marketing objectives.Created engaging copy to accompany image and video content for social media.Briefed design for posts to generate curiosity and buzz around new products.Reported on online reviews and community feedback.Suggested new ways to attract prospective customers, such as promotions and competitions.Briefed agency partners on projects and creative requirements, providing ample planning time.Provided clear and comprehensible guidelines and expectations for concepts. Show less

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  STYLE ID AFRICA

  Jan 2023 - now

  Head of Client Services and Operations

  Client Services: The ability to provide exceptional service to clients, ensuring their needs are met and their expectations are exceeded.Operations Management: The skill to efficiently manage and oversee the day-to-day operations of a business, ensuring smooth workflows and optimal productivity.Account Management: The ability to build and maintain strong relationships with clients, understand their goals and needs, and effectively manage their accounts.Project Management: The skill to plan, organise, and execute projects effectively, ensuring they are completed on time, within budget, and meeting the desired objectives.Strategic Planning: The ability to develop and implement long-term strategies to achieve business goals, considering market trends, competition, and customer insights. Show less