Arpit Pal

Experience

• 

  Inovas Tech

  Jun 2015 - Jul 2015

  Intern

  • Developed an Android application for a client in Online Production Industry and assisted them to maintain the database • Worked in complete synergy with the team to develop an interactive interface for easy handling of essential production data

• 

  SunSTRATEGIC

  Apr 2017 - May 2017

  Intern

  • Coordinated with the team on a promotional campaign ideation for AIRTEL that was executed in 13 villages of Uttar Pradesh• Led a team of 15 members and successfully executed the campaign, helping sunSTRATEGIC gain more business from Airtel• Collaborated with Zonal Sales Managers and Territory Sales Managers from AIRTEL to make the campaign successful• Designed and developed an export strategy for Elegant Marbles so as to expand their business in Europe, Asia and Africa• Performed secondary research and targeted countries across geographies based on their economic condition and stone demand Show less

• 

  Virohan

  Apr 2018 - Oct 2019

  Roles and Responsibilities Sourcing new partners for Virohan to aid the company’s vision of pan India expansion Responsible for creating and finalizing the AOP for all the centers and meeting the revenue targets from them Managing and monitoring the sales funnel from the lead generation stage to the final conversion into sales  Creating pan India Go-to marketing strategy for Virohan based on past data analysis to suit business needs Driving pan India execution of all ATL, BTL, and Digital marketing activities with proper team management Handling the Key Accounts such as GE healthcare and NSDC to maintain optimal intake in programs affiliated to them Creating and establishing various operational, sales and marketing Standard operating protocols Designed business process for the product to automate lead generation and customer relationship management systemAchievements On boarded partners in Kanpur, Gr Noida and Palwal, increasing Virohan’s footprint by 50% Designed the business process for the automated Customer Relationship Management System and implemented it Implementation of automated CRM system led to an increase in lead to walkin conversion from 2% to 4.5% Introduced an app based referral platform for students which increased the referral contribution from 22% to 31% Introduced the flagship mobilization app across all centers which increased the yearly net revenue by 30% Achieved the quarterly target of enrolling 35% of students with MFI partners, reducing the loss due to dropouts  Successfully coordinated with all the stakeholders to implement the restructured program for the students Show less

  • Manager, Marketing and Operations

    Sept 2018 - Oct 2019

  • Management Trainee

    Apr 2018 - Sept 2018
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  Ninjacart

  Oct 2019 - Jul 2020

  Category Manager

  Roles and responsibilities1) Spearheading end-to-end PnL Management for the SKUs in the category2) Formulating strategies to maintain target margin and tonnage per customer by predicting customer demand & selling price3) Analysing market, benchmarking price and quality across various markets for all the SKUs in the category4) Analysing and predicting demand of the SKUs in the category on day-to-day basis5) Monitoring products, services, sales, and marketing strategies of the competitors6) Liaising with customers to understand their requirements & buying pattern; planning and executing campaigns with the right promotion mix to meet the performance matrices of the platform so as to increase the engagement and the sales volume7) Devising projects initiated by Category Team for the city, driving operational efficiency and defining role & setting expectations8) Maintaining daily leftovers and returns within defined limits and monetize them through market recovery9) Coordinating with the product team to implement changes on the customer applicationAchievements1) Maintained weekly targeted margin of INR 5/kg; increased weekly tonnage per customer by 27%2) Played a key role in identifying & operationalizing 2 new clusters for new customer onboarding and order taking3) Conceptualized strategy to target Prime Pool Customer and achieved an average daily conversion of 82% that led to an increase in sales by 33% from Prime Pool customers4) Identified and operationalized 3 new farming clusters for procuring the SKUs in thecategory to bring down the purchase price of the SKUs by 25% Show less

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  Aakash EduTech Private Limited

  Jul 2020 - Jun 2021

  Business Manager

  1. Formulating strategies to optimize the whole funnel to minimize Customer Acquisition Cost (CAC)2. Planning and launching new batches to maximize enrolment in the academic session3. Analysing competitor offerings and pricing to keep Aakash Digital offerings relevant to the market 4. Designing new courses with required features and defining the pricing and discount for the same 5. Working with the marketing team to implement lead generation activity and drive enrolment through the E-commerce channel 6. Training the sales team on the newly launched courses for their features & discounts and optimize their pitch accordingly Show less

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  PwC India

  Jun 2021 - now

  Digital Maturity Assessment: Hindustan Petroleum Corporation Limited Conceptualized the project plan and program managed a 4-member inter-competency team Developed the Digital Maturity Assessment (DMA) Framework by defining its key parameters Identified key challenges & capabilities of the BUs by interacting with 50+ business SPOCs  Designed questionnaires for specific target groups to capture insights on DMA parameters  Engaged with 30+ Head of Departments to gather their strategic views and digital wishlist  Analyzed digital focus of leading Oil & Gas companies and conducted Industry benchmarking on key metrics Recommended Digital Strategic Initiatives by assessing the data from survey and discussionsReview of organization’s Risk Registers: Reliance BP Mobility Limited Identified key risk areas in the business functions by interacting with 20+ business SPOCs  Incorporated an outside-in perspective & established appropriate assumptions by conducting industry consultations Defined critical risks and proposed control & mitigation measuresAccount Driver: Hindustan Petroleum Corporation Limited Liaison with HPCL officials to identify lead-generation opportunities & foster account growth Facilitate discussion between stakeholders from PwC & HPCL on the identified opportunityAchievements: Recognized for securing a project worth over INR 2 Crore with HPCL Hosted 30+ attendees across SBU & locations at the joint Account Planning Workshop for IOCL and HPCL Show less Bid Advisory & Feasibility Study for City Gas Distribution Network: Bharat Petroleum Corporation Limited Analyzed customer consumption patterns in Geographical Areas through primary research  Conceptualized the model for determining the demand for Natural Gas in the Geographical Areas Recommended the bid quote for 45 Geographical Areas by formulating a bid strategy Managed and coordinated the delivery of the Detailed Feasibility Report of 8 Geographical AreasAchievements: Earned a Spot Award for successful completion of a Bid Advisory project for BPCL Show less

  • Senior Consultant

    Apr 2022 - now

  • Consultant

    Jun 2021 - Mar 2022