Jo Homer

Experience

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  Watford Borough Council

  Jul 2003 - May 2007

  Duty Manager
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  Haven Holidays

  May 2007 - Dec 2013

  Website Conversion Manager

  As Web Conversion Manager for Haven Holidays, it is my responsibility to ensure all websites, landing pages, and microsites, are fully functional, updated regularly with fresh new content, whilst ensuring that the overall message of the Haven brand are clear to all audiences. Any changes made to any of the websites, many of these are validated from findings from usability studies carried out, which we implement, monitor and analyse with the focus of improving conversion. Having worked through many yearly Website Redesigns, I have excellent project management skills, where organisation is vital for me to produce a good end result. I have good experience of analytic tools, recently as a project I moved Haven over from Webabacus to Comscore Digital Analytix, which will enable me to do deeper analysis of the customer journey to help with conversion optimisation. In order to fully achieve this, I have the use and experience of using other tools such as Tealeaf, Pagemappr & Click tools to analyse customer usage on the websites, making relevant changes where it be seen to improve the customer journey.Working for Haven is a very fast, dynamic company, always working under pressure, having to be able to turn around quickly made decisions on the web.I am passionate about Social Media, and enjoy keeping up to date with all Social Media platforms, having a good understanding of social media trends, new tools, and applications.Key Skills• Comscore Analytix• Tridion CMS Experience• Use of Photoshop & Basic HTML knowledge• MVT/AB Testing (Optimizley)• Project Management • Customer Usability Experience• Use of web metrics to report on key sections of the site• First hand experience of Web Analytic Tools, Google Analytics, Comscore, Tealeaf, Pagemappr, and Clicktools• Understanding of the requirements and implications of SEO and ensuring implemented correctly.• Strong Social Media Interests Show less

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  Butlins

  Jan 2014 - Apr 2015

  Online Conversion Manager

  My role is to review, analyse, understand and ultimately improve the customer journey online, resulting in improved online conversion.To do this, I feel it is crucial to listen to our customers, from all areas and angles, to understand their needs and ensure I work to translate this online, to make their experience as easy as possible, with all questions answered within their journey.Butlin's being the sister company to Haven, have some similarities, and same use of tools etc,and is beneficial in order to do research and share learnings, however, they have completely different approaches, and methodologies.Key Skills• Cogensia • Tridion CMS • Use of Photoshop & Basic HTML knowledge• MVT/AB Testing (Optimizley)• Project Management • Customer Usability Experience• Use of web metrics to report on key sections of the site• Understanding of the requirements and implications of SEO and ensuring implemented correctly.• Tealeaf• Sharepoint• Rally Agile Tool Show less

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  Mothercare

  Apr 2015 - Feb 2018

  • Responsible for creating, building and managing the UX team from the ground up and embedding a test and learn culture that exists here today. Current team consists of 12• Feeding into development and the digital roadmap, ensuring adequate requirements gathering working with all BA’s, defined design process – from wireframes to end design, and UAT.• Managing and leading the defined optimisation plan for AB testing and fine tuning the digital journeys to ensure best in class customer journeys. • Execution of personalisation utilising customer behaviour, providing relevant journeys to increase customer engagement and site conversion• Planning and conducting Internal Usability sessions, in our inhouse UX Lab, running customer led sessions, gaining insight and creation of tangible actions to improve the online journey.• Product Owner - creator of ideation and owner of development, from design, requirements, and execution• Utilising of Tealeaf tool – to analyse customer journeys and understand any pinch points and opportunitiesReporting and Analysis - ensure adequate reporting in place to understand web perofrmance and impactAchievements:• Business Owner for the very successful implementation of our web Demandware upgrade to Site Genesis 2, Product Owner for overseeing the new design (site responsive and everything considered from a mobile first point of view), functionality changes, as well as a much more streamlined and improved checkout flow, creating a• Innovated, pitched and developed an internal CX Lab into Mothercare head office to bring the customer to the heart of our work. The UX Lab is used to fuel hypothesis for experiments, as well as understand “why” experiments succeed or fail through user studies, and workshops. Show less

  • Head of UX

    May 2016 - Feb 2018

  • Senior eCommerce and UX Manager

    Apr 2015 - Feb 2018
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  Halfords

  Feb 2018 - Apr 2020

  Head Of User Experience

  • Creation and implementation of a new UX team into the Halfords digital team, from being just myself to a team of 5.• Feeding into the Halfords development roadmap, with a defined design process – from wireframes to end design.• Working alongside product team’s product owners to ensure all user requirements are captured• Optimisation of online customer journeys for all personas• Management and running of internal usability sessions, with the collation of insight and analysis, with problem solving for the best in class solutions• Feeding of insight and analytics into the wider teams of the business• Educating wider teams of online customer behaviour and UX best practices• Adhere to a test and learn culture.Pivotal role, leading of Halfords UX and Design for web replatform, successful launched. Show less

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  Signet Jewelers

  Apr 2020 - Jul 2024

  Head of UX & Product

  - Change Manager / Product Lead for Replatform to Hybris Platform - completion of two new sites- Management of Product and UK Team- Managing and utilising data to drive business benefit- Work in an agile approach to bring change both strategically and tactically- Create and implement new UX team into Signet- Adopt a test and learn strategy into the business- Creation of a defined UX Strategy- Creation of Continuous Improvement development stream.- Adopt and apply, UX processes into the business- Identifying of key brand customer profiles, and understanding key journeys, and areas of opportunity- Research and Insights collation, shared with relevant teams and stakeholders- Functional Requirements created following UX journeys, feeding into the development key tasks- Working with developers and off shore teams, in the creation, development and delivery from end to end for new initiatives and delivery of roadmap as well as strategy. Show less

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  EasyJet

  Sept 2024 - now

  Senior UX Lead