Parag Birla

Experience

• 

  IBM

  Jun 1999 - Mar 2000

  Marketing Manager

  Launched the Distributed Learning Solutions business as a member of cross-IBM team. Developed a marketing plan outlining target segments, value propositions, offerings and investment strategy.

• 

  Siebel Systems

  Mar 2000 - Jul 2002

  Product Manager

  Supported successful software soluton commercialization by: 1) Establishing a process for tracking customer deployments and satisfaction levels; 2) Working directly with customers to address technical and business issues; 3) Demonstrating software at trade shows and conducting sales training sessions; and 4) Assisting sales people in closing deals.

• 

  GSK

  Feb 2003 - now

  Streamlined CRM tool to achieve 80% reduction in customer interaction documentation time benefiting Field-based medical scientists.Appointed to the joint Business and IT assessment team for developing business case for next-generation CRM tool. Reduced time-to-market access for key launch assets by: 1) Engaging key customers and partners to define core deliverables for drug reimbursement submissions; and 2) Identifying and implementing short-term and long-term solutions to fulfill customer requirements.Created a sustainable, high-performing work environment by embedding resiliency concepts. Simplified evidence generation process for value evidence scientists by: 1) Managing financial planning and spend; 2) Improving outsourcing processes and vendor management; and 3) Ensuring compliance with applicable policies.Supported Leadership Team by coordinating and facilitating leadership team meetings. Improved health care provider (HCP) interactions for Field-based and In-house medical scientists by: 1) Developing business requirements for new systems; 2) Deploying systems and managing change; and 3) Sharing best practices and building global capabilities. Worked with business units on aligning sales objectives with organizational processes by delivering projects in support of product launches, sales training, territory realignment, sales force effectiveness, electronic detailing and spam filtering. Documented 5 metrics-driven Benefits Delivery Reports upon successful completion of projects.

  • Director, Digital Medical

    Dec 2015 - now

  • Manager, Medical Systems

    Mar 2015 - May 2017

  • Strategy & Quality Manager, Value Evidence & Outcomes

    May 2014 - Mar 2015

  • Business Operations Manager, Value Evidence & Outcomes

    Apr 2012 - May 2014

  • Operations Manager, Medical Services

    Dec 2005 - Apr 2012

  • Senior Business Analyst

    Feb 2003 - Nov 2005
• 

  ViiV Healthcare

  May 2017 - now

  Sr. Director, Strategy and Business Management