Talk to sales Try for Free
Kayla Winsor

Kayla Winsor

Cashier and Events Coordinator

Followers of Kayla Winsor197 followers
location of Kayla WinsorPortsmouth, New Hampshire, United States

Connect with Kayla Winsor to Send Message

Connect

Connect with Kayla Winsor to Send Message

Connect

  • Timeline

  • About me

    Web Content Manager at Vacation Innovations

  • Education

    • Laconia High School

      2005 - 2009
      Honors Diploma

      Activities and Societies: School Newspaper, National Honor Society 2008-2009, Varsity Soccer Team 2007-2009, Varsity Softball Team 2006-2009

    • Endicott College

      2009 - 2013
      Bachelor of Science Communication (concentration in Digital Journalism)

      Activities and Societies: Lambda Pi Eta Communication Honor Society, Journalism Club, ECTV (Endicott College Television), Endicott Observer Newspaper, Varsity Softball team Minored in Applied Mathematics. Relevant classes taken: Into to Mass Communication, Introduction to Journalism, Telecommunications, Podcast Journalism, Global Mass Communication, Writing for the Media, Feature Writing, Digital Journalism, TV Studio Production, Media Ethics, Communication Research Methods, The Contemporary Television Industry, Computer Programming, Thesis.

  • Experience

    • Logs of Fun Arcade

      Mar 2007 - Jul 2009
      Cashier and Events Coordinator

      -Observed, co-facilitated and set up a variety of events for groups and parties of ages ranging 5-16. -Operated and trained new employees on cash register operations. -Developed customer service skills

    • Nassau Broadcasting

      Dec 2009 - Jan 2010
      Production Intern

      -Oversaw and assisted in the production of several local radio stations within the company.-Organized, helped prepare script, edited audio and dubbed commercials.

    • The Citizen of Laconia

      May 2010 - Aug 2010
      Sports Reporter

      Wrote articles for the Laconia Muskrats, a New England Collegiate Baseball League team, as well as other local sports tournament games.

    • Nor' Easters Softball Club

      Jun 2010 - Aug 2011
      Pitching Coach

      Coach girls ages 9-12 on pitching instructions as well as general coaching techniques.

    • New Hampshire Magazine

      Jan 2011 - Jan 2011
      Editorial Intern

      Wrote and conducted research for feature articles for the publications.

    • Gunstock Mountain Resort

      May 2011 - Nov 2013
      Sales Supervisor

      -Successfully handle all customer service issues, addressing guest related questions/concerns.-Consistently ensure high customer satisfaction ratios by addressing/resolving any issues which arise. -Ensure smooth and efficient reservations including completion of all necessary legal administration (waivers). -Sell products and control the mass communication of the Adventure Park staff, working with employees to ensure their daily information is up-to-date.

    • Endicott College

      Oct 2011 - May 2013
      News Editor

      -Manage staff writers, and edit news-related articles for grammar, sentence flow and structure.-Wrote articles for all sections of the newspaper.

    • RMS Media Group

      Sept 2012 - Dec 2012
      Web Editorial/ Marketing Intern

      -Interviewed sources and wrote web features for both Northshore magazine and Ocean Home magazine. -Uploaded and managed digital content for both websites, including editing content, manipulated images, adding hyperlinks, and controlling SEO for posts.-Produced marketing research spreadsheets to create leads of potential advertisers.

    • Vacation Innovations

      Jan 2014 - now

      • Oversee the management and optimization of the company's digital properties to enhance user experience and drive lead generation.• Develop and implement strategies to improve marketing campaigns with technology solutions.• Identify and evaluate new marketing technologies to enhance team performance and improve ROI.• Monitor and analyze website performance through Google Analytics, Google Search Console, Ahrefs, and SEMRush and adjust on-page SEO efforts as needed. • Keep up-to-date on the ever-changing Google algorithms that impact organic search.• Analyze and report on marketing data to provide insights and recommendations for continuous improvement.• Collaborate with cross-functional teams to seamlessly integrate marketing technologies and content strategy initiatives.• Day-to-day management of copywriters including project management. Show less • Build and manage a long-term content schedule• Review and edit content prior to publishing• Monitor and update our website’s static pages when necessary• Analyze links and content to make sure the info we provide is accurate and easily understandable• Write and edit web pages using computer script languages, such as HTML, CSS, and XML• Track and improve key benchmarks for website performance• Identify new opportunities to expand our website based on business growth and adaptations• Develop and launch landing pages associated with ongoing, short-term marketing initiatives Show less

      • Web Content Manager

        Jan 2016 - now

      • Web Content Coordinator

        May 2015 - Jan 2016

      • Web Content Writer

        Jan 2014 - May 2015

    • Freelance

      Jun 2014 - Apr 2017
      Media Specialist

      -Built client websites with WordPress, modify existing code as needed, and implement themes and plugins.-Assist local self-published authors in gaining online exposure and website traffic to their published works. -Consult, manage, and educate self-published authors in regards to online marketing efforts.-Schedule social media posts, develop and troubleshoot personal websites, create monthly e-newsletters, and communicate with book advertising webmasters.

  • Licenses & Certifications