Simant Keshari

Experience

• 

  Aaruush, SRM University

  Jul 2018 - Mar 2019

  Student Volunteer
• 

  SRMMUN

  Sept 2018 - Apr 2020

  Volunteer

  I was in the Event Resource and Management Committee where I was responsible for collaborating with various restaurant chains in and across Chennai.

• 

  Aaruush, SRM University

  May 2019 - Mar 2020

  Committee Member

  Aaruush is the national level techno-management fest organized by our college every year. In Aaruush, I was a part of the Highlights committee where I was responsible for finding verbalizers and guest lecturers for the fest.

• 

  DelSys Automation Technologies Pvt. Ltd.

  Nov 2019 - Dec 2019

  Control System Intern

  Worked in the domain of control systems.

• 

  LearnYuva

  Apr 2020 - Jan 2021

  Founder and CEO

  I started this startup to help the students residing primarily in Tier 2 or 3 cities develop relevant industry-based skills. I wanted to bridge the gap between a metro city and a small town in terms of adapting and upskilling. Through this venture of mine, I was successfully able to launch 4+ courses and impact 1000+ students to upskill.Website:https://anuragbyte.github.io/ly/aboutus.htmlInstagram page:https://www.instagram.com/learnyuva/?utm_medium=copy_link

• 

  MedTourEasy

  May 2021 - Jun 2021

  Quantitative Analyst

  Learned about the various functionalities of Google Sheets.

• 

  HighRadius

  Jun 2021 - Jan 2022

  Learned about SaaS, key accounting terminologies, cash application, credit, electronic invoice presentment and payment (EIPP), collections, etc. Learned about:Inbound Marketing.E-mail marketing.Account-Based Marketing.Consultative Sales.

  • Strategy and Operations Trainee

    Jul 2021 - Jan 2022

  • Sales And Marketing Intern

    Jun 2021 - Jul 2021
• 

  ProGrad

  Jan 2022 - May 2022

  Entrepreneur In Residence

  Devising strategies, defining objectives, building a roadmap for a project to help students pursue their dream career in tech.

• 

  PW (PhysicsWallah)

  Jun 2022 - now

  - Monthly Budget Management: Currently responsible for overseeing a substantial monthly budget ranging from 2 to 3 crores, effectively allocating resources to maximize campaign performance.- Campaign Expertise: Proficient in managing diverse campaign types across various platforms, including Google and Meta.- Cost Efficiency: Achieved an exceptional minimum Cost Per Lead (CPL) of INR 3.6, reflecting a commitment to optimizing ad spend and delivering cost-effective results.- Remarkable Revenue Growth: Spearheaded campaigns that generated a remarkable 13 to 14-fold return on investment, significantly contributing to revenue growth.- Revenue Milestones: A key contributor to the generation of approximately 250 crores in revenue from March to November, underscoring a consistent ability to drive business growth through performance marketing efforts. Show less - Developed and implemented an effective digital marketing strategy that resulted in a ROAS of upto 13x for UAC campaigns.- Handled a monthly budget of more than 1 Cr.- Experience in running Google Search, Discovery, Display, Video Campaigns.- Maintained CPT/AOV of most of the campaigns under 20%, few being under 10%.- Generated more than 735 M in revenue in a period of 4 months through my Digital Campaigns.- Created Landing Pages for Digital Campaigns through CRM tools (Reference: http://campaign.pwonlylas.com/admission) - Led an alumni project called "PW Army" and on boarded 14k+ members into the platform (Reference: army.pw.live). - Grew PW's Quora Account from 0 viewers to 5 lakhs+ viewers in 2 months.- PW's Quora Account was the "Most Viewed Writer in the topic Exam and Test Advice".- Organized offline events for PW.- Led Campus Ambassador Program & generated 5M+ revenue organically in a month. Show less

  • Associate Manager (Performance Marketing)

    Apr 2023 - now

  • Marketing Associate

    Jun 2022 - Apr 2023