Kathrin Meerson

Experience

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  12snap Germany GmbH

  Aug 2005 - Dec 2007

  Project Manager

  Independent management, execution and controlling of (inter-) national mobile marketing campaigns, promotions and events:> Interface between technical, creative and sales department> Preparation of cost estimates and budget responsibility> Evaluation and assessment of marketing measures> Direct client contact, including concept development and consultation before and during projects> Maintenance of the content management system and editorial tasks> Creation of interface specifications> Collaboration with other agencies to integrate mobile campaigns into the marketing mix (print, web, on-pack, etc.) Show less

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  Department one GmbH

  Jan 2008 - Dec 2009

  Project Manager

  Project Manager Marketing/Sales:Project Manager with budget responsibility for the “myM” loyalty program for McDonald’s Germany and oversight, management and controlling of the international promotion for the 2008 European Championship for McDonald's USA:> Stronger focus on online projects instead of mobile campaigns> Internal and external management of work processes, goal setting and production planning > Continuous and direct client support, including concept development and consultation before and during projects> Development and writing of communication media such as online and mobile content, in-store/print advertising materials, email and SMS communication and their maintenance in the content management system> Evaluation and assessment of marketing measures> Interface between the technical, creative and sales department> Creation of specifications for the IT department Show less

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  Diva-e

  Jan 2010 - now

  Product Owner for agile software development in an offshore team for E.ON Energie Deutschland GmbH:> Development of B2B applications on www.eon.de (e.g. product advisor and check out processes for B2B and associations)> Product vision and roadmap topics> Requirement management, quality management> Understanding customer needs> Creation, maintenance and prioritization of the product backlog> Sprint plannings and reviews> Creation of user stories incl. acceptance criteria, story refinement> Stakeholder management and customer communicationOngoing: technical and disciplinary leader of project management teamSoft skills: Strong organizational skills, absolutely results-oriented, team player, high sense of responsibility, empathy, analytical mindsetCertifications:> since June 2020: Adobe Certified Expert - Adobe Experience Manager Sites Business Practitioner > since July 2023: PSPO (Professional Scrum Product Owner I) at scrum.org Show less In addition to project management, took on disciplinary and technical responsibility for the project management team:> Resource planning and candidate management> Development of actions and organizational concepts> Organization of communication within the team and across diva-e> Internal team moderation, consulting, and conflict resolution> Negotiation and representation of team performance internally and externally> Responsibility for employee training, development, and regular feedback sessions, including salary planning and negotiations Show less Project Manager with budget responsibility in the single-digit million range as well as Key Account Management especially for E.ON Energie Deutschland GmbH:> Content and conceptual planning, setting project goals, preparing proposals, and managing staffing> Steering online projects and applications, and their controlling> Client communication and support> Working in internal and external ticket systems and knowledge databases> Maintenance and optimization of existing websites using various content management systems (e.g. AEM, Typo3, LiveLink)> Participation in pitches Show less

  • Product Owner and Team Lead

    Feb 2022 - now

  • Expert Project Manager, Consultant, Team Lead

    Feb 2019 - Jan 2022

  • Senior Project Manager, Consultant und Team Lead

    Apr 2014 - Feb 2019

  • Senior Project Manager, Consultant

    Jan 2010 - Mar 2014