Else Meijer

Experience

• 

  Fresenius HemoCare (former NPBI)

  Jan 1996 - Jan 2001

  Managed product portfolio and led development of products for blood collection and processing Spearheaded the development of a series of new medical devices for umbilical cord blood collection, from concept to clinical validation

  • Product Manager

    Jan 1999 - Jan 2001

  • New Product Development Engineer

    Jan 1996 - Jan 1999
• 

  Genzyme

  Jan 2001 - Jan 2009

  Directed European launch of a new drug formulation for kidney patients, coordinating healthcare dossier submissions and price setting, and collaborating with country teams on local introduction plans. Developed marketing strategy and deployed marketing mix for a new chronic kidney disease treatment across Europe.Managed medical marketing program, inc speaker and KOL management and publication plan.

  • Associate Program Director, new products

    Jan 2007 - Jan 2009

  • Product Manager

    Jan 2001 - Jan 2007
• 

  Nucletron

  Jan 2009 - Jan 2012

  Global Product Manager

  • Managed and streamlined medical device products for radiation therapy.• Conducted market analysis to develop and deploy business growth strategy, resulting in a 25% revenue growth over three years.• Led a team of product managers with two direct reports, overseeing product development and market positioning.

• 

  Elekta

  Jan 2012 - now

  • Led the global marketing and aftersales of maintenance and customer services for Elekta's medical technology, representing a significant portion of the company's revenue. • Succefully led the change management and deployment for a global aftersales function, including setting sales strategy, creation of sales roles and commercial operations systems. • Change management for repositioning of global customer education processes and responsibilities.• Successfully re-launched the company's services brand Elekta Care, driving substantial year-on-year services revenue growth.• Change management for new aftersales function and commercial operations process, focused on selling services and customer education.• Portfolio management, innovation, service design and price setting for the portfolio of Elekta Care services. • Managed total of 20 direct + indirect reports. Show less

  • Vice President Global Marketing, Customer Services and Lifecycle Management

    Jan 2018 - now

  • Director Global Clinical Marketing

    Jan 2015 - Jan 2018

  • Director, Global Marketing & Communications

    Jan 2012 - Jan 2015