Julia Danilina

Experience

• 

  Philip Morris International

  Jul 2016 - Jan 2020

  Development and implementation of RRP in Saint Petersburg through NTP (not traditional places) channel and external events• Negotiations with partners over IQOS integration terms • Organization of IQOS integration in external events (forums, festivals, etc.) – layout development, cost estimate approval and check, team selection, preparation of equipment, control of zone installation • Follow up of product in-the-market performance and improvements implementation• Analysis of brands performance and positioning and competitors activities• Customer orientation, problem solving, work with NPS feedbacks• Support of HoReCa project – negotiations with hotels about their «IQOS friendly» environment • Working with 3rd parties (agencies, event-partners)Achievements:• Preparation and implementation of a strategic approach to the events organization• Guidelines development, describing a step-by-step brief that allowed to stick to the deadlines and control all stages of project preparation • Organization of Gaz and Synergy forums that brought us 25% of whole year events sales• Participation in development of the new events toolbox, visuals in particular Свернуть • Development and implementation of RRP in Saint-Petersburg • Negotiations with management company of shopping malls, POS platform expansion• Budget planning on all activities in POS, cost estimations preparation and control function • Follow up of POS performance, working with a team (hiring, studying, briefing)• KPIs setting, results analysis and action plan implementation • Briefs for sales team preparation and guidelines providing (merchandising)• Working with 3rd parties (agencies, shopping mall administrations)• Participation in Fast Forward projects, mechanics testingAchievements:• 1st small boutique opening in Saint-Petersburg • Successful negotiations with Pulkovo airport to expand IQOS SiS to boutique • Europolis Shop in Shop expansion and sales growth +20%• +25% sales growth in Pulkovo Shop in Shop Свернуть • Work experience over all Philip Morris portfolio • Support of Field Sales Force work on everyday basis (TPOSM order, portfolio initiatives briefs preparation, visibility guidelines, etc.), buffer days holding over marketing part • Analysis of competitor’s activities and market in total (Nielsen, ASTRA BI reports, etc.)• Participation in new launches activities (KPI’s, toolboxes, performance follow-up, special reports over results) and morphings (support in deployment plan preparation)• Optimization process in Area East (follow up, communication with other departments + local special project)• 1-2-1 communication with legal age smokers (SMS send-outs) + strong collaboration with Consumer and Customer Activation department over DTA (digital trade activation) content developmentAchievements:• Successful launch of New SKUs in Area - Philip Morris, Marlboro, Bond Street, in line with plans• Planograms guidelines improvement according to regions specifics • Philip Morris Premium Mix launch got 0.4% SOM in 3 month (Area East), it was the best result in Russia Свернуть

  • IQOS Special Projects Lead

    Aug 2019 - Jan 2020

  • IQOS Brand Retail Supervisor

    Aug 2018 - Jul 2019

  • Brand Marketing Executive

    Jul 2017 - Jul 2018

  • Sales and Marketing Intern

    Jul 2016 - Jun 2017
• 

  Philip Morris International

  Jun 2021 - now

  • Support and development of activation mechanics for KA channel (national & local) - SA waves, DTE (digital trade engagement), SA education. • Projects management, tests and experiments creation and launch pan-Russia.• Activation mechanics analysis and efficiency mark. • Support of cycle activities - briefs, TPOSM, CRM communication, store locator. • Support and implementation of Upgrade, Trade-in, targeted offers, leads generation in KA channel. • Strong collaboration with other departments for achieving better business results. • Third parties and documents flow management.Achievements: • SA waves toolbox were created and provided. +50 LKA started to implement activation. Свернуть

  • IQOS Brand Retail Marketing Lead

    Nov 2022 - now

  • Trade Marketing Lead

    Jun 2021 - Nov 2022