Brian Phillips

Experience

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  Clear Channel UK

  Dec 1997 - Feb 2000

  Promotions Assistant

  Set up and represent various radio stations at on-site appearances, at various locations and events. Assist with set-up and/or execution of station events, remotes and station appearances; maintain station promotion and remote equipment within department.

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  RAB

  May 2000 - Jul 2002

  Radio Sales Consultant

  Marketing Campaign Development: Trained sales reps on identifying core campaign messages and specific outcomes they wanted to accomplish with their clients. Coached them on how to utilize their station/format strengths to maximize ROI.

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  New Balance

  Oct 2002 - Apr 2005

  Assistant Manager

  • Inside Sales & Customer Service Sold over $600,000 of high-end athletic footwear and apparel based on a thorough client assessment to help customers reach their fitness goals.

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  San Antonio Magazine

  Apr 2005 - Jan 2011

  Business & Marketing Manager

  • Email MarketingDeveloped and maintained 7000+ opt-in email database that provided a digital extension of the magazine as well as clients’ messaging.• Office ManagementManaged day-to-day operations including advertising agreements and credit application management, ad traffic management, software/hardware training.• Circulation & FulfillmentManaged circulation and distribution of 50,000-copy city magazine including mailing to homes, allocation of copies to local hotels, clients and newsstands. Show less

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  Walton Signage, Ltd.

  May 2011 - Aug 2011

  Marketing Manager, Temp

  • Market Research & Collateral Materials: Researched industry trends demographics, preferences, and buying habits to develop industry specialized marketing pieces

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  Visiting Angels

  Jan 2012 - Feb 2014

  Marketing Director

  • Business DevelopmentGenerated private-duty care referrals via an extensive network of rehab facilities, home health, case managers, social workers, doctors' offices, etc

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  Career Point College

  Jan 2014 - Oct 2016

  Marketing Manager

  • Lead Generation: o Designed, produced and delivered over 400 scripted and testimonial advertisements via TV, radio, billboard, digital and print advertisingo Consistently generated over 300 leads per week o Increased enrollment by 200% and doubled revenue from $20M to $40M within a 32-month period.• Brand Management: o Market analysis, research, development, and implementation of brand o Created cohesive branding, improved image perception among current and prospective students utilizing traditional campaigns as well as all digital/social media• Social Media: o Created and implemented a comprehensive social media strategy consistent with branding efforts via multiple platformso Consolidated accounts in accordance with policy compliance and continuity. o Supported compliance by faculty/staffo Responsible for posting to social media platforms throughout the day. Developed and tracked paid Facebook ads supplementing broadcast and SEO/SEM marketing efforts. • Event management: o Planned, executed and promoted community and campus events designed to help the students, faculty, and staff feel more connected as well as get people talking to their friends, posting on social media and developing "word of mouth" school ambassadors o Developed collateral material as well as television commercials promoting the eventso Designed the two Career Point College Fiesta Medals to help students celebrate Fiesta Show less

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  UT Health SA, Greehey CCRI

  Mar 2017 - now

  Marketing Specialist

  o Develop the marketing plan and advertising budget that heightens the visibility and awareness of the GCCRI's mission, research, and brand across multiple audiences all while maintaining UT-Health San Antonio marketing standards. o Developed email database of 4700+ address used to promote GCCRI research discoveries and attract childhood cancer symposium attendeeso Work with the GCCRI Public Relations Committee and other faculty investigators, and staff to increase GCCRI’s visibility locally and nationally. Develop publications and web-resources to highlight accomplishments of GCCRI faculty. o Liaise with the Office of Institutional Advancement to develop a significant gift/fundraising strategy and cultivate relationships with donors, both locally and nationally. o Work in concert with main UT Health SA marketing team to ensure that GCCRI is fully represented as part of the rebranding campaign.o Collaborate with news and media team to develop newsworthy stories about the GCCRI principal investigators, faculty and staff that build the reputation within our industry. o Created and manage all GCCRI social media efforts to promote the institute's name and mission with other pediatric cancer research institutions, foundations, and groups. o In support of GCCRI childhood cancer symposium,  Developed and implemented extensive email campaign to raise awareness of childhood cancer symposium as well as attract 170+ investigators, postdocs, researchers and other attendees Developed and maintained $160K budget consisting of venue, catering, entertainment, transportation, location, AV equipment, promotional material.  recruited high-caliber experts designed to enrich attendee childhood cancer knowledge  create marketing/advertising strategies to attract attendees to our event. Generated $73K in sponsorships and registration fees to offset symposium expenses. Show less