Sabrina Spaulding

Sabrina Spaulding

Leadership Development Intern

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location of Sabrina SpauldingChicago, Illinois, United States

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  • Timeline

  • About me

    Senior Product Manager at Audacy

  • Education

    • Vanderbilt University

      2012 - 2016
      Bachelor’s Degree Engineering Science

      Activities and Societies: Society of Women Engineers, Delta Delta Delta Graduated magna cum laude with a BS in Engineering Science and minors in Engineering Management, Financial Economics, and Psychology.

    • University of Cape Town

      2014 - 2014
      Study Abroad
  • Experience

    • Burger King Corporation

      Jun 2015 - Aug 2015
      Leadership Development Intern

      Worked on the Equipment Innovation team to manage the deployment of an equipment mandate for over 3500 restaurants. Recreated the equipment web page for all BK employees and franchisees. Helped with equipment testing.

    • Sling TV

      Aug 2016 - Nov 2018
      Product Manager

      As the product manager for Sling TV's Xbox, Windows 10, and Browser player platforms, I scoped and prioritized new features and bug fixes, planned releases, tested, and helped with anything else necessary to deliver a quality video product to customers. - Promoted to level II in October 2017- Certified SAFe 4.0 Product Manager- Launched Sling TV's first Browser player on Chrome and managed the end of life process for our desktop applications- Decreased customer contacts and increased Windows store ratings for both the Xbox and Windows 10 apps by releasing many new features and stability improvements since initial launch Show less

    • Audacy, Inc.

      Nov 2018 - now

      As the product lead for Audacy’s digital listening experience, I drive growth by optimizing the listener journey across web and mobile platforms—from first-time visits to habitual engagement. I lead initiatives that enhance content discovery through search and recommendations, improve onboarding flows, and increase user retention via listen-to-win contesting, podcasts, and digital-exclusive content like Audacy’s Exclusive Stations. - Leverage Amplitude analytics and execute SQL queries in Snowflake to analyze user behavior and track feature adoption, enabling data-driven product decisions and strategic optimizations- Work closely with both front-end and back-end engineering teams throughout the entire product lifecycle, from ideation to iterative optimization- Collaborate cross-functionally to develop and execute strategies that acquire, engage, and retain listeners while continuously improving the overall digital experience Show less As a product manager for Audacy, (formerly Radio.com), I managed our Exclusive Stations and audio experience on web. I defined product roadmaps and feature requirements using quantitative data, user research, and stakeholder feedback to ensure users had the highest quality experience possible. - Successfully launched Audacy’s ~400 Exclusive Stations across all our platforms, which uses new streaming technology and introduced new features to users, including song skips, feedback, and pausing. Continuously worked with our streaming partner, Napster, and our development teams to iterate on and improve Exclusive Stations as we gained more data and user feedback- Aligned product strategy to exceed our quarterly goals for key performance indicators, including total listening hours, active audio users, ad impressions, and web views- Managed the launch of our new and improved web player and transitioned hundreds of thousands of users off of our legacy player to the new product for a better user experience Show less

      • Senior Product Manager

        May 2022 - now
      • Product Manager

        Nov 2018 - May 2022
    • Barre3

      Jun 2022 - now
      Barre3 Instructor
  • Licenses & Certifications

    • Certified SAFe® Product Owner / Product Manager

      Scaled Agile, Inc.
      Jul 2017
    • Certified SAFe 4 Agilist

      Scaled Agile, Inc.
      Jun 2019