Anjali PV

Experience

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  Text Mercato Solutions Private Limited

  Mar 2021 - Oct 2021

  Freelance Writer
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  The Estée Lauder Companies Inc.

  May 2022 - Jul 2022

  Online Marketing Assistant

  - Supported online marketing team for the brands M.A.C and Bobbi BrownVIRTUAL SELLING INITIATIVE:- Worked on product assortments to be leveraged in the virtual buying session- Managed chains of communication as POC- Oversaw end to end logistics process from procurement to dispatch to influencer- Monitored execution, key metrics and discount offers in real time- Conducted an analysis of the events and identified key selling momentsENRICHMENT OF PDP AND BRAND BOUTIQUE: - Created the brand boutique for Bobbi Brown as part of the brand's launch on a new key retailer- Conducted an extensive analysis of the PDP of the hero franchises for Bobbi Brown and M.A.C on 4 key retailers- Responsible for identifying the gaps and designing solutions for PDP enrichment- Worked on a case study for a key retailer to enhance in-app creatives, identified shortcomings and suggested best practice alternatives SALES REPORT AUTOMATION:- Templatized the sales report for streamlining the monthly retailer wise sales analysis Show less

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  The Estée Lauder Companies Inc.

  Jan 2023 - Jun 2023

  Consumer Engagement Marketing Assistant | Bobbi Brown

  360° PLAN & CREATIVE MATERIALS- POC for market requests, asset management and campaign execution for 17 markets- Development of creative briefs to adapt brand visuals for online, social or instore purposes- Support in the design of 360° Go-to-market presentation dedicated to the regional teams - Support of 360° campaign implementations including asset production for major Pure Players - Leading the compilation of post-launch reports & extraction of findings as well as best practice identification EARNED, OWNED & PAID MEDIA- Monthly reporting of social networks (owned) performance / ad-hoc analysis, CRM performance - Support markets with influencer collaborations and virtual selling journeys by creating content creation briefings- Competition analysis on Offline & Online campaigns: press screening, social - Implementing automated e-mail series to push replenishment purchases for hero products Show less