Sridhar Rao

Experience

• 

  Dell International Pvt Ltd, Bangalore, India

  Aug 2014 - Sept 2024

  * Developing and executing comprehensive pricing plans for clients including ANZ & MYSG, Dell.com, and the India market.* Collaborating with the Merchandiser to maintain the India Channel price plan, ensuring alignment with business objectives.* Playing a key role in URM planning, demonstrating an understanding of business dynamics in the ROAP region.* Managing vendor funds effectively to optimize resources and enhance business performance.* Contributing to scaling Dell.com's business through strategic product mix planning.* Handling FHC transitions and determined optimal WAPP strategy for Dell.com and Retail.* Conducting weekly WAPP reviews with DGA and monthly competition price list analyses.* Providing the sales team with insightful information through in-depth ST/SO reports.* Managing end-to-end URM planning, prepared quarterly bridges, and presented plans to leadership for informed decision-making.* Managing rebate programs and budgeting for Tier 1 & 2 Partners, ensuring proper flow and implementation.* Recognizing for leadership in business planning and cycle plan implementation on CIA.* Delivering operational excellence in assortment planning and catalogue management.* Supporting market analysis using GfK and IDC reports, providing valuable demand signals to the factory team. Show less * Leading a team of 2 in collaboration with the Pricing Manager.* Guiding the team to achieve pricing objectives and strategic goals.* Managing ISG portfolio pricing for India's commercial business.* Serving as the pricing SPOC for South, West, BFSI, and Storage.* Handling a business portfolio worth $30 million per quarter.* Acting as the SPOC for multi-million dollar, complex solution pricing opportunities.* Providing financial advice and strategic input for intricate pricing solutions.* Conducting quarterly team load analysis to optimize resources and efficiency.* Generating ad-hoc reports for insightful decision-making. Show less As Commercial Pricing Specialist for CSES and Global accounts, I managed Rate Contracts, Price Books, and Promo Pricing, collaborating with BUs and finance leadership on large deals. I worked closely with the India Leadership team to establish pricing approval matrices, monitored Rate Contracts, and supported sales in Tender and Reverse Auctions. Additionally, I collaborated with Marketing to optimize product positioning for profitability, handled MIS reporting, and ensured smooth business operations through cross-functional teamwork. Show less

  • Senior advisor Merchandising/Pricing

    Nov 2021 - Sept 2024

  • Financial Advisor - Commercial Pricing

    Dec 2018 - Nov 2021

  • Senior Financial Analyst - APJ/India CGCS Pricing

    Aug 2017 - Dec 2018

  • Financial Analyst - Commercial Pricing

    Aug 2014 - Aug 2017
• 

  Electronics Bazaar

  Sept 2024 - now

  Product Manager