Monica Johnson

Experience

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  The New York Times

  Jan 1996 - Jan 2016

  Cross-Platform Consultative Outside Sales:Long term Assignment Fine Arts: National Museums, Art Galleries, High End Art Shows, and The Major Auction Houses. Responsible for maintaining and generating Digital, Print, and Experiential Event Advertising revenue. Secondary Assignments Developing Advertising revenue in other Key Business Sectors: Corporate, Advocacy, Travel/Hospitality, Recruitment, Finance, Technology, Real Estate, Books/Publishing, Education, CPG’s, Pharmaceuticals, Healthcare, Fashion and Retail Advertising both directly and via their respective Ad Agencies. Responsibility for over 15 Million dollars in annual revenue.Product Line Experience: Digital Desktop/Mobile/Tablet, Native, Virtual Reality, E-Commerce, Programmatic, Experiential Events, Print and Radio. Show less

  • Advertising Account Manager

    Jan 1998 - Jan 2016

  • Advertising Sales Supervisor

    Jan 1996 - Dec 1998
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  Newsday Media Group

  Feb 2016 - Mar 2017

  National Business Development Account Executive

  Entertainment and Culture Advertising Specialist. Established strong relationships with Major Movie Studios, Music Distributors, Live Entertainment/Broadway Theaters, Museums/Fine Art/Auctions/Galleries, TV Networks, OTT’s, Foundations, Travel/Tourism/Hospitality, Publishers and Gaming clientele & their respective ad agencies. Cultivating Digital, Print, and Event/Experiential Cross-Platform business for The Newsday Media Group. Created and Developed New Projects/Products. Increased new business by 40%.Expansive Advertising experience: Digital, Print, and Experiential Events. Online, Mobile, Tablet, Programmatic, Video, Email Marketing, PPC, SEO, Native, Brand 360/Custom Content, Social Media, Sponsorships, Newsprint, Magazine, Tabloid, Advertorials, and FSI's.Certifications & Skills: IAB (Interactive Advertising Bureau) Digital Media Sales Certified, Microsoft office, Excel, PowerPoint, MediaRadar, Krux, Google Docs, Marketo, Skype, Zoom, Basecamp, and CRM/Salesforce and HubSpot.Analysis/Metrics Expertise: MOAT, Nielsen, Comscore, MRI, Ipsos, Omniture, Media Metrix, @ Plan, Google Analytics, etc. Show less

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  The Container Store

  Aug 2018 - Dec 2020

  Part-Time Sales Consultant
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  WHERE Traveler®

  Feb 2020 - Jun 2021

  Business Development Manager

  GoVisit Media and The WhereTraveler Magazine Group provides travelers with everything they need to know regarding places to go and things to do: sites, attractions, lodging, hospitality, entertainment, shopping, and dining options in key US markets: NY, Boston, Philly, DC, Chicago and Las Vegas. WhereTraveler is the world’s premier name in travel publishing offering advertisers comprehensive digital content, books, magazines, and maps. www.WhereTraveler.com and www.GoVisitNYC.com. As Business Development Manager responsible for assisting businesses in growing their reach to tourists via online and print advertising as well as at custom designed events. Show less