Rachel Nelson

Experience

• 

  Franciscan Pilgrimage Program

  Jan 2005 - Nov 2007

  Intern

  - Assist in the organization and planning of the Youth Pilgrimage to Assisi, Italy- Compile information for a Pilgrimage Journal and design a working journal for the program- Assist in the leadership, counseling, and teaching of students on Pilgrimage in Italy

• 

  Fort Wayne Parks and Recreation

  Feb 2007 - Jun 2008

  Marketing Assistant

  Monitor all media for references to the parks Dept.; Compose press releases, thank you correspondence to donors, radio spots; Track participation responses to Park Dept. events; Assist in the creation of advertising for events; Research grant and award information

• 

  Sigma Kappa Sorority

  Jun 2008 - Feb 2011

  Associate Director of Publications

  Monitor and maintain national website; Compose press releases, thank you correspondence and monitor use of visual identity; Editor of online publication including an alumnae newsletter; Maintain and compose announcements for national headquarters social media representations, including Facebook, twitter and a traveling staff blog; Graphic Design for NHQ departments

• 

  Goodwill of Central & Southern Indiana

  Feb 2011 - May 2020

  Director of Online Marketing

  1.) Online Marketing Strategy: Develop and implement a comprehensive online marketing plan for the Goodwill entities; Develop an editorial timeline, and corresponding content calendars by working with marketing team, digital marketing manager, and customers; Develop and manage social advertising campaigns, vendors and platforms.2.) Social media monitoring & community management: Response management of Goodwill's social media platforms; Creative preemptive action in building a positive community via Goodwill's social media; Identify opportunities in user-generated content, respond to questions, comments, etc.; Provide monthly reports on social media performance.3.) Employee advocacy with social media - both in an internal social platform as well as coaching employees in how to be advocates for the organization on their social media platforms.4.) Creative support: Photography, videography, writing, graphics, etc. Whatever content and creative is needed. Show less

• 

  Home Repairs for Good

  Apr 2020 - now

  Engaging with the Indianapolis community to bring volunteers, attention, and donors to a small, but mighty nonprofit focusing on helping senior homeowners age in place safely and with dignity.

  • Executive Director

    Sept 2021 - now

  • Director of External Affairs, Communications

    Apr 2020 - Sept 2021
• 

  Westcomm

  Jul 2020 - Aug 2023

  Social Media Strategist & Content Creator

  Bringing more than a decade of experience in social and digital marketing, creative content, online community building, and organic content strategy to the Westcomm team. Utilizing a unique blend of creative and logical thinking to create realistic strategies for brands to sustainably administer online in order to meet their objectives.