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Kylie White

Kylie White

Team Member

Followers of Kylie White529 followers
location of Kylie WhiteGrand Rapids, Michigan, United States

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  • Timeline

  • About me

    Strategic thinker. Dynamic writer. Frequent laugher. | Senior Communications Specialist

  • Education

    • Wheaton Warrenville South High School

      2009 - 2013
      High School Diploma

      Member of Forensics Team (Oratorical Declamation), Participated in Theater, Volleyball, & Key Club

    • Ferris State University

      2013 - 2017
      Bachelor of Marketing (B.S.) Industry-Specific Concentration in the Sciences

      Activities and Societies: Circle K International, American Marketing Association, Honors Program, Peer Mentor Program, Intramural Volleyball President of Circle K International: 2015 - 2016 Academic YearMember of Circle K International: 2013 - 2017Member of American Marketing Association: 2015 - 2017Honors Program Student: 2013 - 2015Honor Peer Mentor: 2014 - 2015

    • College of DuPage

      2013 - 2014
      None

      Attended spring semester in 2013 after graduating high school early.Attended summer semester of 2014.

  • Experience

    • Jamba Juice

      Mar 2012 - Jul 2014
      Team Member

    • Circle K International

      Apr 2015 - Apr 2016
      President

      - Organized and ran board meetings & weekly general member meetings- Planned & ran group service projects & fundraising events- Coordinated with on-campus organizations & other CKI clubs- Delegated organizational tasks, established and oversaw event committees

    • Payless ShoeSource

      May 2016 - May 2017
      Sales Associate

    • Better Business Bureau Serving Western Michigan

      Jan 2017 - May 2017
      Social Media Marketing Intern

      - Wrote researched articles for the company blog & completed market research- Collaborated with BBB's across the US to develop educational documents- Developed and followed an established a Marketing Plan- Managed organizational social media accounts

    • Curves | Jenny Craig

      Oct 2017 - Jan 2018
      Sales and Marketing Specialist

      - Established B2B co-marketing relationships with other local businesses- Established and ran social accounts including Facebook & Instagram- Made sales calls to prospective customers

    • Harris Architects, Inc.

      Apr 2018 - Aug 2018
      Graphic Designer and Marketing Specialist

      - Rebranded & updated print & digital marketing materials- Developed content for prospective client presentations- Managed creative projects to meet deadlines- Digitally restored compromised photos- Developed marketing material brand standards- Managed social media accounts (Facebook, LinkedIn, Twitter & Instagram)- Updated website design & content- Completed basic architectural drafting, site plans and building renderings

    • Blistex Inc.

      Aug 2018 - Dec 2019
      Consumer Promotion Associate

      Consumer Promotion Associate - Tracked ongoing promotions (redemptions, shipments, production, etc.) for alignment with annual plan - Collaborated with Design and Purchasing to ensure adequate stock of promotional production components - Evaluated alternative promotional opportunities for viabilitySocial Media Manager - Developed annual social media calendars across several social platforms and brands - Developed social content including copy, design, and curating consumer-generated content - Established and managed new social media accounts - Monitored all consumer interactions on social media for FDA-regulated products - Developed tools for social media data collection & analysis for strategic decision-makingWebsite Administrator - Evaluated & implemented necessary copy/graphic changes to six domestic brand websites - Collaborated with freelance web designer to implement larger website changes - Worked with International department to implement website updates Show less

    • Boileau & Co.

      Dec 2019 - now

      - Managing clients & creative projects- Developing brands & hosting discovery sessions- Developing strategic plans- Copywriting for print, digital, web and publication- Developing video concepts & scripts; production & voiceovers- Developing internal & external case studies- Managing social media, developing content & strategy- Engaging with influencer marketing - Copywriting for print, digital, web and publication- Developing strategic plans- Developing video concepts & scripts; production & voiceovers- Developing internal & external case studies- Managing social media, developing content & strategy- Developing brands & hosting discovery sessions- Engaging with influencer marketing- Assisting with client & project management

      • Senior Communications Specialist

        Nov 2024 - now

      • Marketing Account Manager

        Oct 2022 - Nov 2024

      • Communications Specialist

        Dec 2019 - Oct 2022

  • Licenses & Certifications

    • Google Ads Search Certification

      Google
      Jun 2020

  • Honors & Awards

    • Awarded to Kylie White
      Dean's List Ferris State University College of Business May 2016 Awarded for the Spring Academic Semester
    • Awarded to Kylie White
      Initiative 125 Award Center for Leadership Activities and Career Services Apr 2016 Awarded for completing over 125 community service hours during the 2015-2016 academic year.
    • Awarded to Kylie White
      Dean's List Ferris State University College of Business Dec 2015 Awarded for the Fall Academic Semester
    • Awarded to Kylie White
      Dean's List Ferris State University College of Business Aug 2015 Awarded for the Summer Academic Semester
    • Awarded to Kylie White
      Dean's List Ferris State University College of Business May 2015 Awarded for the Spring Academic Semester
    • Awarded to Kylie White
      Initiative 125 Award Center for Leadership Activities and Career Services Apr 2015 Awarded for completing over 125 community service hours during the 2014-2015 academic year.