Kartikey Pandey

Experience

• 

  Packt

  Apr 2010 - Dec 2019

  -Commercial, strategic, and operational owner of the entire Cybersecurity, Cloud, and DevOps Portfolio team. -Oversaw the day-to-day management of product strategy and acquisition. Advised and approved content development and production activities within the portfolio.-Signed off author contracts and delivered comprehensive, high quality, and engaging IT learning products.-Prioritized and owned the pipeline to maximize portfolio performance.-Ensured effective and robust quality control measures.-Built a strong management team ethos based upon performance, responsibility, and transparency.-Digital transformation and innovation.-Built digital strategies for emerging and growing technology adoption. Show less -Delivered a robust 137% YoY growth in category revenue.-Led a category function across the business that championed market research, strategy, product management, and the identification of key opportunities, actionable insights generation, and execution. -Built winning strategies by developing attack, defend, and FTM (first to market) strategic mechanisms to increase market share against the competitive landscape. This led to establishing incumbent positions in several of Packt’s categories on Amazon.com and other channels.-Collaborated with key partners (including Microsoft) and commissioned several custom B2B opportunities and strengthened partner relationships and capabilities.-Strategized, planned, and executed product portfolio and category roadmap. -Performed user surveys, research, and usage data to empower intelligent design decisions.-Managed and oversaw end-to-end operational responsibility and development of products using Agile product development techniques and tools such as Trello, Slack, Bitrix, and MS Teams.-Created new revenue streams and growth segments for the business in the IT learning and skills market. Show less -Monitored the market to capitalize on the latest trends and building an end-to-end product portfolio.-Managed a team of commissioning editors that ensured a consistent output of high quality published content.- Maximized category turnover through proactive management strategies. Implemented a system of strategic investment in projects to better recognize future potential.-Trained, coached, and mentored staff to ensure smooth adoption of new programs.-Product owner of content development and deployment.-End-to-end product and lifecycle management of Cloud, DevOps, and Cybersecurity categories.-Created competitive intelligence by analyzing competitors’ products and preparing business reports.I was directly responsible for establishing Packt as a leading source of premium technical content within individual market categories, and research and set the strategic path of the company.As a managerial position within Product Management, I was responsible for directly managing the output and commitment strategy of several Commissioning Editors. This served to help develop internal understanding as well as encourage teamwork and external consumer focus within the department. I subsequently coordinated publishing strategy for multiple target audiences and oversaw consequent operations within specific markets. Show less My role was to research, evaluate, and develop book ideas and ultimately bring them to production and publication. The Acquisition Editor role was instrumental within Packt, responsible for commissioning titles as well as acquiring topic areas and contracting authors. This was a key role to the business as individual titles added up to the overall business performance. It was therefore a semi-managerial role that required key competency and skills such as IT tools and technology research, product management, project management, and managing individual pipeline which required effective co-ordination with other departments such as development, production, and marketing.In this role, I commissioned and published many blockbuster and high-revenue generating products. Show less

  • Associate Portfolio Director

    Jul 2019 - Dec 2019

  • Senior Manager & Lead Product Manager - Cybersecurity, Cloud & DevOps

    Jun 2016 - Jun 2019

  • Category Manager - Cybersecurity, Cloud & DevOps

    Dec 2013 - May 2016

  • Senior Acquisition Editor

    Sept 2012 - Dec 2013

  • Acquisition Editor

    Mar 2011 - Sept 2012

  • Technical Editor | Development Editor

    Apr 2010 - Mar 2011
• 

  Panther Labs

  Dec 2019 - Mar 2021

  Head of Content

  Panther is a Silicon Valley-based SIEM & security analytics company valued at over USD 1.4 billion. Panther helps modern security teams prevent breaches at cloud-scale. Its customers include the likes of GitLab and Canva amongst others. As the Head of Content for Panther:-Reported directly to the CEO and later to the COO. Early team member at Packt, helped implement the GTM strategy that led us from seed round to successful $15M Series A fundraising with Lightspeed Venture Partners. -Built content operations at Panther from scratch.-Helped plan and market our first joint webinar with Snowflake that quadrupled registrations. Mirrored this model for future webinars boosting lead generation.-Created highly-technical, thought leadership blog content and messaging aimed at specific personas (Security Engineers, Security Analysts, and CIO/CISOs) for security teams.-Built repeatable systems that created movements within the organization for e.g., setting up live and on-demand webinars, newsletters, and creating email workflows.-Spearheaded Twitter & LinkedIn growth marketing initiatives for Panther. Show less

• 

  Packt

  Mar 2021 - now

  Reporting directly to the CEO of Packt, I've built a micro-learning outlet to offer bite-sized tutorials, deep practical content, useful tools, and resources through a weekly cybersecurity newsletter - "SecPro". With this startup’s new product focus, we're on a mission to help security professionals and Packt customers upgrade their skills, stay up-to-date, and make informed decisions.As a startup founding member of the SecPro newsletter, I wear multiple hats. My responsibilities include:- Cybersecurity Content Leader: Working as a domain specialist.- Product Manager: Testing and iterating the product through continuous discovery and user feedback.- Entrepreneur: Bringing all threads together through hustling and integration. Formulate our Go-to-Market (GTM) strategy.About Packt: Packt is a global tech e-learning company with a turnover of £20m and over 400 staff based across the globe. Principally serving B2C customers across the world, our major clients also include Microsoft, IBM, and Oracle. Show less

  • Portfolio Director

    Nov 2024 - now

  • Senior Product Lead

    Apr 2023 - now

  • Head of Newsletters Business Unit

    Jul 2022 - Apr 2023

  • Growth Product Manager

    Feb 2022 - Jul 2022

  • Co-Founder & Editor in Chief, SecPro

    Mar 2021 - Jan 2022