Taylor Votolato

Experience

• 

  Newport Craft Brewing and Distilling

  Mar 2012 - Nov 2013

  Marketing Special Event Manager

  •Managed brand marketing, company events, public relations efforts, and subsequent budgets.•Trained employees on company policies, products, procedures, initiatives, to align with branding.•Managed part-time employees and internship program.

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  Preventure, Inc.

  Nov 2013 - Feb 2018

  (Acquired by Virgin Pulse)•Executed on annual marketing strategy (based on a $250,000 marketing budget) resulting in improved company reputation, incoming leads and retained clientele.•Established KPIs to determine success of current marketing strategy and identify opportunities for future initiatives. •Collaborated extensively with members of leadership team and marketing firm to create B2B marketing collateral for use by sales team, to generate new revenue opportunities.•Work cross-functionally with sales team to establish channel management for specific verticals, to drive lead generation.•Developed and oversaw marketing internship program.•Coordinated major aspects of inaugural client conference. Show less

  • Marketing Specialist

    Nov 2013 - Feb 2018

  • Graphic Designer

    Nov 2013 - Mar 2015
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  Freelance

  Jan 2014 - now

  Event Manager

  Various Organizations:Rhode Island Brewers Guild - Newport Craft Beer FestivalLocal Broadway District (Newport) - Broadway Street FairSmall State Great Beer Festival (Connecticut)Fort Adams Trust (dba Newport Storm Luau)•Adhere to optimal budgeting, project management, scheduling and reporting practices to provide consistent and successful event operations for events ranging from 1200 - 10,000 guests, not-for-profit to substantial budgets.•Promote events through social and email campaigns.•Pay and settle vendors, venues, and contracted services.•Manage staff and volunteers•Vendor coordination, timeline development, budgeting and day of coordination services.•Assessed event success and uncovered room for improvement through stakeholder feedback.•Adapt live events to virtual formats Show less

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  Virgin Pulse

  Feb 2018 - Jun 2020

  •Collaborated cross-functionally with Sales Enablement and Product teams on Go-to-Market process for product launches.•Developed compelling B2B product messaging and positioning to enhance sales and drive product engagement.•Designed sales presentations and product demos to train sales force on product benefits and offerings.•Implemented targeted marketing to drive product awareness and demand; worked with Demand Generation/Content/Client teams to produce and distribute.•Designed ideal customer profiles and target personas to better focus marketing strategies and product demand, in alignment with Account-Based Marketing strategies.•Gathered market intelligence to understand market needs and capture customer preferences. Show less

  • Assoc. Product Marketing Manager

    Jul 2018 - Jun 2020

  • Event Specialist

    Feb 2018 - Jul 2018
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  IGT PlayDigital

  Mar 2021 - now

  Product Marketing Manager

  IGT PlayCasino - online slots games • Create and deliver a consistent product marketing process for every online game and product in the product lifecycle.• Devise and execute product marketing programs coinciding with product launches.• Lead North America product marketing programs, working directly with North American customers and corresponding North American account teams.• Collaborate across global regions to recommend and steer product marketing programs in each region.• Establish metrics for measuring the impact of product marketing campaigns; evaluate and share insights from results for continuous improvement.• Communicate product marketing plans and outcomes to key interactive stakeholders.• Create and publish product marketing materials.• Lead global events strategy for PlayCasino Show less