Aamir Zafar

Experience

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  Ensign Communiqué, Shaheen Foundation PAF

  Mar 2008 - Jul 2008

  Marketing Executive
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  Geo Tv Network

  May 2010 - Feb 2015

  Research Analyst

  ■ Responsible to analyze & provide Marketing & Viewership research related information to the concern departments and stakeholders.■ Handling issues regarding rating processing with Gallup, Medialogic (People Meter), Return Path ■ Data (RPD), Kantar and other subscribed data services.■ Facilitate ad-hoc/customized concerned queries.■ Responsible for fortnightly issues updates to Director & Sr. Manager Research.■ Responsible for periodic evaluations to assess level of implementations and effect of recommendations and suggestions.■ Data interpretation on the on-going reports and if necessary, then recommendations and suggestions to the related department / individual of corresponding report/study.■ Responsible for providing any kind of assistance regarding viewership & marketing research within the organization. Show less

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  SMAR International Private Limited

  Mar 2015 - Oct 2018

  Sr. Research Executive

  ■ Work with project managers for successful completion of project both qualitative & quantitative.■ Have experience in designing & conducting surveys both qualitative & quantitative.■ Developing sample plan & survey instrument (questionnaires and discussion guides) based on clients’ objectives.■ Conduct In-depth interviews & effectively managed qualitative data analysis. ■ Developing quantitative analysis plan and help in drawing conclusions & recommendations.■ Develop reports and report findings in presentations effectively.■ Manage/oversee the administration of data collection with strict adherence to schedules and quality control.■ Responsible for client servicing.■ Project execution through strong coordination with field, QC and DC/DP Show less

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  Geo Tv Network

  Oct 2018 - Aug 2023

  Associate Manager Research & Strategy (Geo International)

  ■ Selecting research methods appropriate for creating reports on GEO’s audiences internationally. ■ These methods would be used to support Product Development team in Scheduling and Marketing Department to create external and internal communication.■ Analyzing international territory wise performance of GEO channels and research results using a variety of Tools from IPSOS (Middle East), BARB (UK), Neilson (USA) & Kantar Media (Pak)■ Conduct weekly meetings with Marketing & Sales in order to give them updates for them to be able to produce collateral for external communication.■ Identifying areas of opportunity for both marketing/Sales & Product Development teams in terms of audiences & clients respectively.■ Making presentations for Marketing & Sales to circulate externally to clients.■ Developing reports on identifying sales performance vs the audience ratings as KPI.■ Designing and using qualitative and quantitative research tools such as questionnaires, focus group. Show less

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  Green Entertainment

  Sept 2023 - now

  Manager Research & Strategy

  Looking after strategy and research by blending numbers with the art of story telling.■ Advice the management which type of content is viewed highly and has the tendency to retain content consumer over periods.■ Provide research based audience feedback to improve existing programs.■ Extract best practices and present to programming teams, helping them to enhance performance.■ Closely monitor and scrutinize programming strategy of competitors to identify & neutralize threats.■ Evaluate re-positioning strategy for programs and assign them best slots or day to get maximum viewership.■ Identify which program to divest and which have the potential to improve.■ Trend analysis to track changes over time for viewership & business measures.■ Provide regularly a Grid which helps in evaluating whether the right program has been placed at the right slot, what are the viewing habits of people and the programs placement is in the right schema or not.■ Interpret data to provide insightful and actionable information to Stakeholders.■ Desk Research of media industry, market conditions in local, regional, or national areas to determine market potential & strategic advantages.■ Conversion of data into information. Show less