Laudan Chaffin

Experience

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  Deuce Brand

  Feb 2013 - May 2013

  Marketing Intern

  Aiding in athlete product design and marketing development. Developing social media marketing campaigns for individual athletes. Enhancing Social Media Platforms such as Facebook, Twitter, Instagram, Pinterest and different blogging platforms

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  Driscoll's

  Jul 2013 - Jan 2017

  Aiding in social media, consumer trend and blogger research for Marketing campaigns. Creating landscape and proposing implementation plan for Instagram. Aiding in the collection and analysis of scan data for category management programs. Collecting, organizing and assembling budget data for the creation of the yearly budget. Participating in store tours for the purpose of learning about the in-store activation process. Creating a Driscoll's of Europe, Middle East and Africa digital presence landscape, while presenting plan for the implementation of digital marketing. Creating DEMEA business case and project plan for the implementation of the Blueberry To-Go Cup and the possible creation of a snack-package line. Organizing and collecting all DEMEA marketing and category management research in order to build a comprehensive spreadsheet for all major regions and berry market information. Organizing and re-categorizing all available DEMEA market research while highlighting need-areas for future market research investments. Co-creating a year-long DEMEA internal branding and education program to articulate the company’s belief in Delight and why it differentiates Driscoll’s as a company; while creating a foundation for a strong company culture around the mission, vision and values. Creating a Netherlands customer, Emte and Poiesz, evaluation and performance overview for new account activation projects. Aiding in the collection and analysis of DEMEA retailer data for different category management programs. Show less

  • Marketing Coordinator

    Jun 2014 - Jan 2017

  • Marketing Contractor

    Feb 2014 - Jun 2014

  • Marketing and Category Management Intern

    Jul 2013 - Feb 2014
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  Driscoll's

  Mar 2017 - Jun 2017

  Associate Marketing Manager

   Managing and performance analysis of a variety of content creation: videos, Facebook Live host, photo shoots, copy creation, email marketing programs and Rewards Club Assisting in the planning and implementation of the flagship global brand campaign which includes: video production, customer planning, digital and print asset creation and influencer events. Creating a cohesive and cross-functional process to meet different business needs and brand expressions on packaging. Aiding with the communication strategy and implementation of labor commitments and updates Acting marketing partner for key customer accounts by partnering with sales and category management functions to strengthen the customer relationships Show less

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  UC Davis Graduate School of Management

  Sept 2017 - Jun 2019

  MBA Candidate

  I am an MBA graduate of the class of 2019 at the UC Davis Graduate School of Management. During my schooling I honed my business acumen, sharpened my marketing expertise, developed and implemented business plans and strategies, and learned highly valuable skills in order to lead a successful business.

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  AGR Partners

  Apr 2018 - Aug 2018

  MBA Summer Intern

  I created marketing materials called "Truth Labs" in order to debunk common misconceptions about certain sectors within the agriculture industry, these Truth Labs were used to educate both current and potential investors and other stakeholders. I also be planned and executed key events that help the company connect with and further their relationships within the industry.

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  Driscoll's

  Aug 2019 - Apr 2022

  Customer Development Manager

  I furthered the Driscoll's mission of "Enriching the lives of everyone we touch through the alignment of our customers and our growers." Through strategic planning, strong customer service & relationships, and consistent collaboration I will better service our customers which will in turn better service our consumers.

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  Moana Nursery

  Apr 2022 - Aug 2022

  Senior Marketing Manager

  ▪ Built Moana Nursery a marketing budget that redesigned how they track expenses to more accurately budget.▪ Directed Moana Nursery’s SEM and SEO strategy across paid search, website, and social media. ▪ Headed Moana Nursery’s content strategy for www.moananursery.com that held a 67% engagement rate in its first two months post launch.▪ Conducted end-to-end process review of Moana Nursery’s product buying to in-store receiving and merchandising, and highlighted key problem areas and solutions to grow margin and reduce inventory. Show less

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  Driscoll's

  Nov 2022 - Sept 2023

  Marketing Consultant

  ▪ Orchestrated the Driscoll’s E-Commerce strategy for 2023 by mapping the industry, competition, opportunities and challenges and developing a strategy that fits into the company’s omni-channel strategy.▪ Drove the In-store merchandising strategy for 2023 and beyond▪ Coordinated the revamp of the Driscoll’s customer relationship enhancement program “Driscoll’s University” by developing a new content program, focusing on a new target audience and revamping the programs objective.

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  Berry Fresh

  Sept 2023 - now

  Marketing Director