Cihan Yılmaz

Experience

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  Ebebek

  Oct 2016 - Jan 2017

  Android Developer

  • Developed new features for the mobile application at ebebek.• Created an internal app for tracking employee sick leave, streamlining HR processes.• Implemented efficient coding practices to enhance app performance.• Collaborated with cross-functional teams to ensure seamless integration of new features.

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  Felece

  Feb 2017 - Aug 2017

  Junior Software Developer

  • Tested user interface and reported to development team to inform them about bugs• Developed and modified user interactions with HTML, CSS• Translated business requirement into technical implementations• Optimized the front-end of e-commerce web-site based in design concepts• Periodically reported to seniors and marketing managers to inform them about the progress

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  NMQ Digital

  May 2018 - Jun 2021

  Email Marketing Specialist

  Brands : Tomtom, Philips•Developed responsive HTML/CSS templates optimized for mobile, aligning with CRM strategies to maintain high standards of user experience.• Managed end-to-end campaign timelines and deliverables, coordinating with CRM teams to ensure timely communication with customers.• Optimized journey automations and lifecycle campaigns, streamlining CRM touchpoints and enhancing customer interactions.• Conducted QA and testing to ensure CRM standards were met, reinforcing brand consistency and enhancing user experience.• Worked closely with data analysts to incorporate CRM insights into email content, increasing relevance and improving customer satisfaction.• Supported strategic CRM objectives by aligning email content and templates with overall customer retention goals. Show less

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  OSF Digital

  Jun 2021 - Jan 2023

  Salesforce Marketing Cloud Developer

  Brands : Loreal, Lancome, Kiehls, Skinceuticals, La Roche Posay, Armani, Cerave• Collaborated with CRM teams to develop brand-focused, customer-centric email templates, supporting brand engagement and retention strategies.• Customized email content dynamically using AMPscript to reflect real-time customer data, ensuring relevance across diverse audience segments.• Designed and implemented cloud pages to provide additional touchpoints, enriching the digital experience in alignment with CRM goals.• A/B tested CRM-targeted messaging to refine campaign effectiveness, helping clients continually improve engagement with their audiences.• Built and optimized automated customer journeys and lifecycle campaigns that aligned with CRM objectives, improving retention and loyalty.• Conducted advanced SQL segmentation to ensure precise targeting, optimizing message relevance for each customer group.• Led multi-brand projects, ensuring each brand's CRM goals were met with tailored strategies and consistent, high-quality deliverables.• Analyzed performance data to support CRM reporting, offering insights that informed adjustments and strategic decisions for future campaigns. Show less

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  VML

  Feb 2023 - Jul 2023

  CRM & Email Marketing Specialist

  Brands : Dyson• Led CRM-driven email template design and execution, contributing to Dyson’s customer experience by delivering personalized, data-driven communications.• Collaborated closely with CRM strategists to utilize customer insights for email content tailored to customer interests and purchase histories.• A/B tested CRM-aligned messaging to identify the most effective approach, incorporating findings into broader CRM strategies to boost customer retention.• Designed and managed automated customer journeys and lifecycle campaigns, nurturing relationships across various stages of the customer lifecycle.• Conducted SQL-based segmentation to tailor messages to specific customer groups, improving campaign relevance and effectiveness.• Worked with marketing and analytics teams to monitor performance metrics, adjusting strategies to maximize Dyson’s CRM impact.• Enhanced customer journey mapping, contributing to a more seamless and customer-centric email experience. Show less

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  Esprit

  Jul 2023 - Jun 2024

  CRM & Email Marketing Specialist

  • Crafted and deployed responsive, visually compelling email templates to drive customer engagement, retention, and brand consistency.• Executed and optimized targeted email marketing campaigns, aligning with CRM objectives to enhance ESPRIT’s customer loyalty efforts.• Customized content with dynamic elements (HTML, CSS, AMPscript) for personalized messaging based on customer data and behavior.• Conducted A/B testing on CRM-focused elements such as offers and CTAs, analyzing performance to refine ESPRIT's customer engagement approach.• Developed interactive cloud pages to facilitate seamless customer interactions and increase engagement touchpoints throughout the customer journey.• Designed and maintained automated journeys and lifecycle campaigns to nurture leads, drive conversions, and reinforce brand loyalty.• Analyzed and leveraged SQL-based segmentation to create highly targeted CRM campaigns, enhancing the relevance of communication for various customer segments. Show less

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  Fletcher Hotels

  Feb 2025 - now

  Marketing Automation Specialist