Sandra Koo

Experience

• 

  LivingSocial

  Mar 2013 - Jun 2014

  Sales Administrator, Retail Media Planner, Fashion Buyer

  Fashion Buyer (2 months): • Recognizing upcoming fashion trends and translating them into deals and items that suit our consumer base• Negotiation skills to ensure the best competitive prices are available to our consumers• Developing rapport with our Merchants to maintain a long-term business relationship• Evaluate consumer behaviour to identity which items are in demand and in which price range• Analyse daily sales figures and consumer purchase data• Strategic deal sourcing and planning, especially during festive seasons, and special celebratory dates (Mother’s & Father’s Day), etc. • Familiarizing with the work processes of the Logistics and Finance departments to ensure smooth operation from Deal Start to Customer receiving stocks---------------------------------------------------------------------------------------------------------------------------------Retail Media Planner (1 year):• E-commerce market analyst to identify popular concepts and trends among other competitor deal sites• Manage seasonal campaigns and feature the appropriate deals• Ensure products and items are in-line with the company’s target market• Quality check and control for every deal approved, ensuring to offer our customers the most competitive price compared with other competitor deal sites• Analyse consumer behaviour throughout the year, especially during the holiday periods, to anticipate fluctuations in sales• Working closely with other teams to produce the best quality deals, such as: Editorial, Image Editors, Logistics, Marketing & Finance---------------------------------------------------------------------------------------------------------------------------------Sales Administrator (2 months):• Compiling and presenting daily Sales Nett Revenue reports to the local and regional team at LivingSocial• Extensive usage of Microsoft Excel on a daily basis Show less

• 

  Lazada Group

  Jun 2014 - Apr 2015

  Key Accounts Manager (Fashion Category)

  • Top Achievements:- Average of 28% MOM Growth for my category- June 2014 to March 2015 grew category revenue by 6.7 times• Maintain and manage ongoing relationships with Vendors & Suppliers, along with actively sourcing new suppliers• Negotiate buying terms with Suppliers and ordering merchandise at the most favourable cost price and quantity• Manage category inventory stock levels and forecasting sufficient quantity based on past data history• Monitor market trends and economic conditions to anticipate end-user preferences and behaviors, to execute effective strategies accordingly• Execute effective business development strategies, such as campaigns, marketing banners, social media activations, based on each Vendor’s bestsellers• Identify key products with regards to best sellers, high potential, and low sales to derive customized strategies for all performing Vendors• Analyse approximately 5 data reports on a daily basis to streamline relevant data into revenue driven initiatives Show less

• 

  Nuren Group - Wedding.com.my Malaysia

  May 2016 - Apr 2017

  Senior Category Buyer

  • Project & Initiatives: - Site Map restructuring to improve User Experience - Online Category restructuring and new category creation• Identify quality leads to pursue as potential vendors & suppliers• Collaborate & manage suppliers from China & India• Facilitate on-boarding of new vendors• Forecast SKU / Assortment growth vs. Revenue increase• Source quality vendors to provide strategic SKUs to boost user engagement• Lead & Project manage monthly campaigns• Assist Operations Team in order & purchase of goods from overseas suppliers• Attend trade fairs overseas, such as the China Wedding Expo 2016 in Shanghai• Negotiate profitable margins & costing from vendors & suppliers Show less

• 

  Lazada Group

  May 2017 - May 2019

  - Manage Fashion & Beauty GSKA & SKA brands (L'Oréal Group, Estée Lauder Companies, Shiseido, Amore Pacific, LEVI's, Clarks, Carlo Rino) to monitor & optimize brand driven traffic to their designated Flagship Stores on LAZADA - Coordinate monthly activations with GSKA & SKA brands handling end-to-end onsite campaign planning, digital channel optimization & strategic media activation customized to campaign agenda & objective- Work with the category management teams on brand performance, brand meeting preparation, launches, & progress management Show less • Work directly with the category teams and marketing channels to drive sales• Establish and maintain processes to communicate and share best practices• Analyze past performance to find trends and guide local country marketing input• Create relevant campaigns to engage customers based on performance and market trends• Experiment with new initiatives to engage the customer base for your categoryPortfolio of Campaigns - 2017 & 2018:1- Big Baby Fair (Biggest Online Baby Fair)2- Origins Official Launch3- Lazada Supermart4- Benefit Official Launch5- L'Oréal Paris Magic Retouch Launch Show less

  • Senior Associate - Strategic Brand Marketing (Marketing Solutions)

    Jun 2018 - May 2019

  • Associate Merchandiser - FMCG

    May 2017 - May 2018
• 

  L'Oréal

  May 2019 - Dec 2020

  E-Merchandising Manager (CPD)
• 

  L'Oréal

  Jan 2022 - now

  • E-Retail Activation Manager - Boots (Luxury Division)

    Oct 2024 - now

  • Media Manager - Giorgio Armani (UK&I)

    Apr 2024 - Oct 2024

  • E-Business Manager - Yves Saint Laurent Beauté

    Jul 2023 - Apr 2024

  • E-Merchandising Executive - Yves Saint Laurent Beauté

    Jan 2022 - Jul 2023