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Irina Kupa

Irina Kupa

Interpreter & Personal Assistant of General Representative

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location of Irina KupaLondon, England, United Kingdom

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  • Timeline

  • About me

    General Director at Media people

  • Education

    • Capital Training Group "Sales Coach" John Von Achen

      -

      Several trainings in sales, marketing and managementVocational trainingJanuary 2002; Berner & Stafford "Technology of effective management in task solution"

    • Master-class

      -
      Master

      class "Instruments of effective marketing"

    • Volgograd State University

      -
      Degree Foreign Languages

    • Several trainings in marketing,sales,management

      1999 - 2002
      Certificates in Sales and marketing effective sales,coaching,marketing

    • Open British university

      1998 - 1999
      Cetificate on effective management Business Administration and Management, General

    • Volgograd State Pedagogical University

      1989 - 1994
      Degree in foreign languages English Language and Literature/Letters

  • Experience

    • KONTEK, KOM & M

      Jan 1994 - Jan 1998
      Interpreter & Personal Assistant of General Representative

    • Komsomolskaya Pravda, Moscow

      Jan 1998 - Jan 2000

      Developed relationships with foreign clients, opening advertising centers abroadEstablished long-term relations and supporting existing clients on a regular basisCreated the individual work plan and managing sales Acquired 15 new corporate clients and managed the individual contractsLaunched "Packet sales " of advertising space, proved this concept as a successful model to the media holding company Organized and managed documentation flowHired staff, managed other HR related issuesSupported logistics and administrative functions of the office

      • Senior manager

        Jan 1999 - Jan 2000

      • Coordinator

        Jan 1998 - Jan 1999

    • Komsomolskaya Pravda

      Jan 2000 - Jan 2001
      Head of National Corporate Clients Group

      Developed new sales opportunities for corporate clients and planning sales strategyConducted new skills of presentation the product, establishing long-term relations with existing clientsDeveloped key account managementDeveloped custody systems internal information and client databases (300 corporate companies)Launched a new project with Ramstor (advertising newspaper Ramstor which is now in all supermarkets of Ramstor)Optimized department structure and reporting policyGrew national Corporate Group from 3 to12 employees Show less

    • Komsomolskaya Pravda, Moscow

      Jan 2001 - Aug 2002
      Sales Director

      Developed sales & marketing strategy Defined and implementing sales planCo-coordinated activities of several advertising desks (international, Moscow, regional) Conducted market research, developing pricing policyEstablished relations and dealing with main corporate customers at top and senior level (Coca-Cola, IKEA, Siemens, Ramstor, Kopeika, Samsung, LG, MTC, Beeline , Zdorovie and many others)Lead negotiations with senior executivesManaged training for the team of 65 peopleImplemented major PR projects, actions, exhibitions, round-tables, TV appearancesConducted newspaper promotions like "Face of the Year" in Kremlin, "Advertiser of the Year" and othersIncreased turnover by 35% and operating profit up to 50%Komsomolskaya Pravda received the annual reward "The most successful advertisement team"Improved employee motivation and dedication Show less

    • STMC Consulting Ltd

      Oct 2002 - Dec 2004
      Business Development Director

      • Developed sales strategy for Russian magazines in the UK • Developed advertising sale campaigns• Recruited and trained team of advertising sale managers• Managed advertising sale campaigns• Conducted market research and consulting for Russian companies on business opportunities in the UK• Created advertising strategy and business case for new magazine launch for a private investor • Developed representative opportunities for Komsomolskaya Pravda in London Show less

    • Media agency

      Dec 2004 - Dec 2005
      Director

      • Managed business development activities for prestigious events in Russia• Conducted fundraising for cultural events • Acted as public face for the agency

    • Global Cell Mobile

      Jan 2006 - Jan 2010
      Co founder/Sales and Marketing Director

      Built sales and marketing organization from zero to over 100; Managed multimedia advertising campaigns across print, radio, outdoor and web Grew sales quarter on quarter by over 80% during economic downturn Created sales staff training process Assisted senior management with fund-raising from VC and private individuals for Globalcell

    • Media People

      Jan 2010 - now
      General Director

      Working with start-ups on defining sales and marketing plans Organizing exclusive events for international clients in the UK Developing web-site content and program for event agency ExckusiveWeekend.co.uk

  • Licenses & Certifications

    • Technology of effective management in task solution

      Berner and Stafford
      Jan 2002