Bianca Serrano

Experience

• 

  AOL Advertising

  Mar 2008 - Mar 2010

  • Account Manager

    Mar 2009 - Mar 2010

  • Client Services Manager

    Mar 2008 - Jun 2009
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  Funda

  Jun 2010 - Jan 2016

  Account Manager Service
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  YourLittleBlackBook

  Jul 2013 - Feb 2016

  Contributor

  Contributor to Lifestyle Blog www.YourLittleBlackBook.meRestaurants l Shops l Food l Culture l Festivals l Fashion l Beauty l Travel guides l City guides l &moreMy personal blogs on YLBB: bit.ly/1mZqNqs

• 

  IKEA

  Feb 2016 - Dec 2022

  Taken & verantwoordelijkheden:- Verantwoordelijk voor conversie, traffic, sales, AOV.- Google Search Console, BrightEdge: Monitoren en optimaliseren van organic traffic- Google Analytics, Adobe Analytics (Omniture): Analyseren KPI’s, customer journey- SessionCam, Crazyegg: Analyseren customer journey, user experience- Optimizely, Maxymiser: Opzetten en analyseren AB testen- Projectmanagement: Opzetten nieuwe platformen en migratie mobiele platform IKEA- Diverse CMS systemen: Content websites aanpassen- Photoshop: Opmaken van banners en mock-ups/designs- Samenwerken met diverse afdelingen/teams, afdeling-overstijgend- Gewerkt met Audience Stream (personalisatie tool) Show less

  • Digital Project Leader

    Jan 2020 - Dec 2022

  • Product Owner IKEA Netherlands

    Jan 2019 - Dec 2019

  • Digital Merchandiser E-commerce

    Jun 2017 - Dec 2018

  • Web Editor

    Feb 2016 - May 2017
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  Heineken

  Oct 2022 - now

  Category Development Manager eCommerce