Stefanie Serrano

Experience

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  Holiday Inn Select

  Sept 1999 - Aug 2000

  Catering Sales Manager

  Increased exposure of hotel's catering services by establishing a presence in a previously untouched social market. Exceeded revenue goals by 12%-15% every quarter.

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  UST Inc

  Aug 2000 - Apr 2009

  Event & Meeting Manager

  Planned and executed over 70 high quality events annually with a budget of approximately $3M. Assisted in positioning corporate special events as a value added group, linking our efforts to broader corporate objectives including business development, revenue growth, imaging, branding and public relations. Worked closely with business leaders to understand objectives and develop the appropriate project scope, budget, schedule, and definition of success. Developed ability to drive results leveraging cross-functional resources in a matrix structure, by building collaborative working partnerships with stakeholders. Supported geographically diverse operations including, five regional offices and three manufacturing facilities across the United States. Managed the planning and implementation of corporate political events in support of lobbying and fundraising initiatives. Built strong working relationships with CEO's, celebrities, governors, and members of congress. Planned and coordinated eight, five-day National Sweepstakes for United States Smokeless Tobacco Company's top two brands; Copenhagen and Skoal. Responsible for coordinating and managing all details associated with the UST Annual Stockholders meeting. Developed, planned and implemented charitable events including The AmeriCares Airlift Dinner, AmeriKids Annual Fundraiser, wine tasting, cigar events, golf and sporting clay tournaments. Planned, organized and managed National Sales Meeting consisting of 900 employees. Sole responsible for managing all vendors, including production, agencies, entertainment, air travel, food and beverage. Served as primary company liaison for community programs including: Habitat for Humanity, AmeriCares, Shelter for the Homeless, and Food Pantry. Drafted communications, organized employees, participated and acted as on-site management. Show less

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  SBWEVENTSGROUP

  Apr 2009 - now

  Managing Director

  Took a pivotal role in spearheading the start-up of an event planning organization. Responsibilities include staffing, marketing, sales, and set-up of operational structure. Developed marketing strategy for SBWEVENTS to highlight the company's value proposition, commitment to service excellence, accountability and to clearly link our services to our clients' objectives. Introduced SBWEVENTS as a turn-key service provider, offering event planning, conventions, trade Show less