Brady Leaver

Experience

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  Weber State Signpost

  Aug 2004 - Jun 2007

  Lead Graphic Designer

  Graphics department leader, responsible for design, work efficiency, and organization of newspaper graphics to capture readership and generate revenue growth of over 15%.Business development associate, meeting with advertisers to define requirements, suggest creative solutions, finalize key selling messages and create captivating visuals to achieve sales growth.

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  Listen Technologies

  Jun 2007 - Jun 2008

  Marketing Associate

  Worked directly with Marketing Director and Executive team to create product manuals, annual catalogs, digital communications and graphics, product images and advertising representative of the organization and its goals. Development of creative solutions utilizing technology to streamline company processes resulting in increased multi-departmental efficiency.

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  Carepoint Network

  Jun 2008 - Jul 2009

  Clinic Administrator

  Managed multiple physician clinics simultaneously achieving average patient volume growth of 14%, and revenue growth of 12% through increased process efficiencies, advertising and inventory management. Supervised multiple aspects of clinic activity including: accounts payable, accounts receivable, marketing, human resources, facilities management and supply chain management resulting in increased patient volume and physician satisfaction.

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  American Express

  Jun 2010 - Jul 2011

  Business/VOC Analyst

  Interpreted consumer analytics and organizational opportunities as derived from monthly consumer surveys in multiple languages. Results produced higher customer recommendation ratings, insight into key international markets, shortened sales cycle time, and increased revenue. Involved in the creation of a marketing playbook used to recommend tactical promotional and advertising direction through analysis of consumer trends and card member feedback. Successfully identified key messaging and operational issues resulting in a refocus of tactical initiatives for 2011 and 2012. Show less

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  Medsynergies

  Jul 2011 - Jan 2014

  Programs Leader / Performance Structured Solutions Lead

  Led team of 3 individuals in the creation of B2B communications, print and online training collateral and coordinated departmental technology needs. Envisioned, designed and implemented online strategy used to push virtual training to 3000+ clients nationally resulting in direct cost savings, scalability for additional clientele and increased cash flow.Developed department benchmarking analytics used to strategically direct communications, tactical initiatives and operational effectiveness by highlighting key departmental successes and shortfalls. Show less

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  Alsbridge

  Jun 2014 - Oct 2015

  Senior Marketing Specialist

  Conceived, developed and coordinated the reinvention of the marketing strategy by rebuilding the email program, website configuration, blog construct, content development strategy, and event approach resulting in a 55% increase in event attendance, a 300% increase in blog traffic and 200% increase in web page time-on-site. Launched and executed a C-Suite campaign positioning the Company as the premier C-Level partner for identifying and driving out costs year-over-year resulting in never before CEO-to-CEO opportunity discussions, improved senior level brand awareness and 10 new customers in previously untapped markets. Led the transformation of annual summit by reinvigorating the program draw, redesigning event promotion, rebuilt digital registration and online consumer interaction, creating a high energy and adrenaline-charged environment, resulting in the successful launch of new service lines, improved partner relationships and the largest attendance in company history. Show less

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  American Heart Association

  Jun 2016 - now

  Directing team of marketing managers tasked with the branding and promotion of a revenue generating suite of quality improvement programs targeting healthcare organizations across the U.S. Responsible for effective campaign development targeting, awareness, lead generation and lead nurturing efforts consisting of media buys, website development, social media outreach, sales enablement opportunities, collateral development, as well as in-person and virtual events. Managing multiple budgets and projects concurrently maintaining a reputation of on time and on budget performance. Show less Manager of departmental marketing team tasked with B2B marketing of quality improvement suite of programs. Led team in rebuild of 500+ page corporate website, decreasing site size by 80% while improving organizational SEO, time on page, click through rate, brand appearance, team workflow, federal compliance to accessibility laws and overall user experience.Currently managing department through an organizational brand refresh updating 11 separate programs while bringing a fresh and contemporary look and feel. Successfully executing multiple 1000+ attendee events each year focused on recognizing healthcare providers across the country. Leading team responsible for event strategy, logistics, promotion and execution. Show less Key player in distribution, design and analysis of email marketing campaigns across the department. Restructured 20k eNewsletter distribution bringing open rates from <2% to >15%. Manage campaigns in excess of $200k coordinating internal stakeholders, external sponsors, high level healthcare providers and executive level overseers delivering high quality, on time and on budget results. Analyze, strategize and execute on marketing objectives across multiple departments and nine individual quality improvement programs, balancing budget, brand and workforce capabilities to optimize results. Led the transformation of 6 high visibility events. Adjusting processes, branding, promotion, social media tactics, strategy and team workloads resulting in near flawless execution and deemed, “the best we’ve had in 10 years” by key leadership. Show less

  • National Director, Marketing

    Nov 2022 - now

  • Sr. Marketing Manager

    Oct 2018 - Nov 2022

  • Marketing Manager

    Jun 2016 - Oct 2018