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Terra Gottesfeld

Terra Gottesfeld

Marketing Writer

Followers of Terra Gottesfeld1000 followers
location of Terra GottesfeldLos Angeles Metropolitan Area

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  • Timeline

  • About me

    Product Marketing @ Zuora

  • Education

    • University of California-San Diego

      -
      Bachelor of Arts Psychology

      Activities and Societies: Kappa Alpha Theta

    • UCDC

      2010 - 2010

    • The George Washington University- Milken Institute School of Public Health

      -
      Master's in Public Health Prevention and Community Health

      Activities and Societies: Public Health Student Association(Social Chair for 2011-2012)

  • Experience

    • Optimal Nutrition Inc

      Dec 2009 - Jul 2010
      Marketing Writer

      •Monitor and organize website content including updating nutrition trend section as well as related advertising collateral •Edit brochures, promotional broadcasting, and philanthropic themed material•Interpret weekly financial invoices and synthesize critical information for CFO’s review

    • WETA

      Aug 2010 - Dec 2010
      National Programming Intern

      •Write grant proposals for upcoming films and television series •Generate successful public engagement strategies for film-related national education initiatives•Conduct historical and cultural research for current WETA projects•Communicate project progress and requirements to co-production companies, scholars, public relations specialists, and digital media experts.

    • American Academy of Pediatrics

      Jun 2011 - Aug 2011
      Grant Writer

      • Research and contact potential funders • Draft grant proposals and organize submission materials• Attend and present information at chapter board meetings

    • The George Washington University

      Aug 2011 - Dec 2012
      Graduate Research Assistant

      • Create ongoing RefWorks database of scholarly articles used in Dr. Monique Turner’s research• Compose grant proposals for social and behavioral health research and experiments• Organize, order, and track lab materials• Conduct meta-analysis on the use of guilt in persuasive pro-social messages

    • American Public Health Assocation

      May 2012 - Aug 2012
      Communications and Marketing Intern

      • Conceptualize and compose goals, objectives, strategies and tactics for CSHE communications plan and presented to APHA staff and private consulting partners • Generate content for youth tab on the CSHE website, including interactive youth quiz section, featured teen story section, and message board layout• Research social determinants of school dropout in urban minority youth including dating violence, hunger, inactivity and alcohol/tobacco use and presented statistical findings to supervisors for use in targeting marketing materials Show less

    • NORC

      Jun 2013 - Nov 2014
      Healthcare + Public Health Research Analyst

      •Taking the lead on key tasks related to research design, data collection and analysis• Developing instrumentation for quantitative or qualitative data collection• Planning and conducting a wide range of data collection activities• Analyzing data; drafting reports and presentations

    • Lieberman Research Worldwide

      Dec 2014 - May 2017

      •Lead all aspects of qualitative research studies, including study design, materials development, recruit management, data analysis and reporting•Work with clients to design studies that will effectively answer their research questions and generate actionable insights •Develop data-driven recommendations, crafted into accessible and story-driven reports •Develop highly customized bids and proposals to support client needs•Manage and develop junior team members

      • Senior Research Manager

        Mar 2017 - May 2017

      • Research Manager

        Oct 2015 - Feb 2017

      • Research Associate

        Dec 2014 - Sept 2015

    • LRWMotiveQuest

      Jun 2017 - Apr 2018
      Senior Strategist

      •Analyze millions of online conversations about brands and products across verticals •Curate custom datasets using linguistic coding •Provide strategic recommendations to forward the client’s short and long term business objectives •Craft story-driven reports in PowerPoint based on quantitative and qualitative outputs •Present analysis and recommendations to clients

    • Innovation Protocol

      Apr 2018 - Nov 2024

      • Vice President, Brand Strategy

        Jun 2024 - Nov 2024

      • Group Director, Brand Strategy

        Dec 2022 - May 2024

      • Associate Director, Brand Strategy

        Jan 2022 - Jan 2023

      • Senior Consultant, Brand Development

        Jan 2021 - Dec 2021

      • Consultant, Brand Development

        Jan 2020 - Dec 2020

      • Associate, Brand Development

        Dec 2018 - Dec 2019

      • Senior Analyst, Brand Development

        Apr 2018 - Dec 2018

    • Zuora

      Nov 2024 - now
      Senior Product Marketing Manager

  • Licenses & Certifications