Ian P.

Experience

• 

  Claessens International

  Jul 2012 - Apr 2015

  Lead the North America & LATAM division of the wine & spirits' most recognized brand strategy & packaging agency Claessens International.Oversaw a cross-functional team of business development, account management, studio and artwork production. Spearheaded over 15 cross-continent new product development projects, in addition to various brand redesign and SKU extensions including the likes of Brazil's Cachaça 51 and Chile's Santa Rita wines.

  • Director. Americas

    Apr 2014 - Apr 2015

  • Business Development Manager

    Jul 2012 - Apr 2014
• 

  Madden Communications

  Apr 2015 - Jul 2017

  Account Supervisor - Martini & Rossi, St. Germain and Portfolio

  Supervised studio, supply chain, and over 60 vendors for 15% annual cost savings as Bacardi Americas' outsourced POS consultant.Ran portfolio, Martini & Rossi and St-Germain retail and digital & print coupon initiatives from ideation, in-house production or procurement, and logistics across the US, Canada and Puerto Rico.Leveraged consumer insights on current trends and preferences to drive effective co-brand partnerships and cohesive campaigns/POS offerings for on & off-trade.

• 

  Brandpetite

  Jul 2017 - May 2020

  Managing Director

  I created Brandpetite for craft, disruptor and family owned beverage & CPG companies' design strategy needs, launching over 20 new products from Norway to South America.As founder and chief brand strategist I had the luxury of leading a team of virtual marketing experts across the globe, specializing in brand design, campaign artwork, copy writing, POS procurement and more recently web design.Using industry contacts I made any new supplier on-boarding from packaging to retail display vendors streamlined, for the best profit margin per SKU.By going beyond the brief, I conducted a rigorous local & cross-market review to hone in on what makes products unique, thereby communicating the brand's defining values to the consumer immediately. Show less

• 

  Hogarth Worldwide

  Jan 2018 - Jun 2019

  Chief Account Lead:● Tracked and increased office P&L, and optimized client resource utilization.● Built a new team of 30+ freelance & full time staff to provide multi-dimensional marketing production needs to a top Fortune 500 company's Canadian Channel Marketing operation. Channel Project Manager to the largest tech and consumer goods brands.● Produced aired aired TVC, print, digital and social media content for clients including Unilever.● Coordinated production of localized channel go-to-market cross-functional deliverables.

  • Senior National Account Manager

    Dec 2018 - Jun 2019

  • Channel Project Manager

    Jan 2018 - Dec 2018
• 

  American Sugar Refining Inc

  Jun 2020 - May 2024

  ● Oversee the Americas master R&D portfolio schedule in order to bring large scale internally developed and contract manufactured product lines to life with a 5 phase Stage Gate Process.● Coordinate timeline and new product development cycle of the Corporate Engineering, Innovation, Marketing, Operations, Sales and Supply Planning departments.● Post M&A process alignment and project execution for new subsidiary Bonumose to launch the first commercial scale US produced Tagatose in FIBCs (supersacks) and 50lb bags. ● Own the Global Project Portfolio Management software optimization, customized to the needs of the cross-functional team and the project management office, while integrating SAP and PLM data.● Report to executive leadership using automated steering committee portfolio reports to assure strategic pillars for New Product Development, Product Reconfiguration and Risk Mitigation are met to protect our Contribution to Overhead targets.● Mentor Project Managers to understand dependencies, identify risks, and anticipate potential issues that could impact schedule, and work to proactively resolve problems in order to stay on track. Show less

  • Lead Innovation & Commercialization Manager

    Feb 2021 - May 2024

  • Innovation & Commercialization Manager

    Jun 2020 - Feb 2021
• 

  Cracker Barrel

  Jun 2024 - now

  Sr. Portfolio Manager, Transformation Management Office