Deania Jenkins

Experience

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  Nestle Purina Petcare

  Jan 2002 - Jul 2010

  •Provide Customer and Brand analysis and insights thru ACNielsen, IRI, Scan and Panel, Internal Shipments and Retail and Consumer Insights to enhance the Pet Food portfolio. Provide insights in the form of charts and graphs for customer presentations, new item launches, brand extensions, selling stories to enhance growth.•Category Lead for a $40MM Trade Funding Program. Developed an Opportunities and Tracking model in Excel used by all Categories to ensure accurate deposits and provide Financial ROS on Trade Spend by Customer Team and Brand. Provide tracking rollups in the form of pivot tables and excel formulas and calculations.•Built a Multiple’s pricing database tracker with ACNielsen Scan data to identify the pricing multiples that provided the highest sales lifts with minimal discounting.•Budget and Forecast Projections by Team for Monthly Leadership Meetings to ensure we are meeting our Projected Monthly and Year End budget. Identify gaps and recommendations to close gaps. Provide the Leadership Business Update each month for Sales and Marketing Leadership meeting. Show less •Thorough understanding of Trade and Brand funding programs, New Item Offering, Trade and PFME spend as it relates to Accounting Standards, Trade Management Tool, PFME (Marketing Spending) Budget Spreadsheet, Margin Contribution, Region Contribution, and Customer Contribution.•Analyze Margin Contribution including Trade Spend for Accounts to identify product mix improvements and trade efficiencies. •Contribute to the delivery of assigned budget goals for the Western Region Sales Team to achieve our Total Branded Pet HPT. Contribute to the achievement of Customer Profitability Goals: Region RC%, Customer MC including Trade %.•Ensure utilization of the Account Management Tool and Trade Spend Effectiveness: Analysis of 80%+ of Trade Dollars. Train AE’s on the use of the Account Management Tool and conduct monthly update sessions. Managed 8 Albertson’s divisions account plans and spending’. Lead Quarterly Business Reviews to review Trade Spend for Albertson’s divisions. Manage Trade Spending Spreadsheet Summary. Show less Responsible for the contribution of Syndicated Insights in the application of ACNielsen Scanner, Panel and Audits & Surveys data to bring clear understanding of marketplace, dynamics, pricing/promotion decisions, and business implications. •Managed the Audits & Surveys Pet Specialty database. Building a hierarchy structure, defining classifications and sub groupings. •Monitor and communicate resolution of data integrity issues with Audits & Surveys Vendor.Communicate key insights for business units and CMI from multiple data sources, example: Sr. Leadership Channel Trends, Pet Specialty Sales Reports, Vet Marketing Reports, Brand Marketing Plans, and Channel Forecasting. Show less

  • Category/Sales Team Finance

    Jul 2007 - Jul 2010

  • Globe Stream Lead for Nestle Systems Implementation

    Jun 2008 - Jun 2010

  • Sales Finance

    Feb 2005 - Jul 2007

  • Marketing Research Project Manager

    Jan 2002 - Feb 2005
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  Anheuser-Busch

  Feb 2011 - Sept 2011

  Category Space Management

  JDA Certified Professional Space Planner. Developed merchandising planograms for various retailers and Channels of Trade for the Beer Category using JDA space planning plus software.

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  Post Foods

  Sept 2011 - May 2016

  Manager of 3 Trade Analysts across 4 Sales Regions of Post Foods. Manage and oversee Trade Spend Plans, monitor integrity and accuracy of the plans, monitor revenue and spend, make recommendations on forecasting by item, conduct training sessions on Adesso and RMO via live and web ex. Manage the Central Region Revenue and Spend for approximately 40 accounts including my Central Region top accounts of Kroger, Target, HEB, AWG, SuperValu and Meijer. Work closely with Region Leadership on all aspects of the Region sales and finances. Manage month, quarer and year end financials. Manage daily communication with Brokers and Account Managers. Show less Trade Funds Management for Central Region Accounts which includes, Target, SuperValu, AWG, Nash Finch, Meijer, Schnucks, HEB, Roundy's Walgreens and Kroger. Subject matter expert in Adesso TPM system. Work with Account Managers both Direct and Broker Sales Force to ensure data integrity. Conduct national training on Trade Promotion Tool. Monitor forecasting and trade spend for assigned accounts and provide expertise on gross and net revenue targets and pacing. Provide insights on merchandising plan. Identify over and underspend situations by account. Pioneered the role for future Sales Planning Specialists. Provide month end trade numbers for all accounts. Work with VP of Region on various leadership projects as needed. Manage daily contact with Brokers and Account Managers. Show less Trade Funds Management for Midwest Region which includes, SuperValu, AWG, Nash Finch, Meijer, Schnucks, and Kroger. Subject matter expert in Adesso TPM system. Work with Account Managers both Direct and Broker Sales Force to ensure data integrity. Conduct national training on Trade Promotion Tool. Monitor forecasting and trade spend for assigned accounts and provide expertise on gross and net revenue targets and pacing. Provide insights on merchandising plan. Identify over and underspend situations by account. Pioneered the role for future Sales Planning Specialists. Show less

  • Trade Operations Manager

    Jan 2014 - May 2016

  • Senior Sales Planner

    Mar 2013 - Jan 2014

  • Sales Planning Specialist

    Sept 2011 - Mar 2013
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  Post Consumer Brands

  May 2016 - Feb 2022

  Sr. Account Manager

  Account Experience consists of : Schnucks, Jewel-Osco, Save a Lot, Winkler, Dierbergs, Niemann's, Kirby and SuperValu Champaign. Develop and maintain account relationships and address customer questions/challenges as they arise to ensure continued participation in Post Consumer Brands programs and sustain/increase top line and bottom line sales. Align Post priorities with Customer goals and develop customized go-to-market strategies and tactics that grow sales efficiently. Use Syndicated data and work with cross functional teams to create category solutions with fact based selling. Identify and close distribution opportunities. Work closely with Retail Operation Manager. Show less

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  Church & Dwight Co., Inc.

  Feb 2022 - now

  Manager, Customer Strategic Brand Planning