Yakov Stinsky

Experience

• 

  МТС

  Oct 2013 - Dec 2016

  Senior Project Management

  •Control of item sufficiency at selling points and storages;•Control of Sales KPI (selling SIM-cards, GSM, WiFi); •Regular reports on the state of stocks, state of reprogramming illiquid SIM cards;•Mentorship and training of all sales managers in the Ural (500+ teams with 2-4 members);•Optimization of nomenclature;•Preparing and launching ad campaigns;•Reducing the churn rate;•Adjusted project plans to account for dynamic targets, staffing changes and operational specifications.•Optimizing workflows in ATM; Key achievement: reduced amount of illiquid to 97%. Show less

• 

  Tanki Online

  Jan 2017 - Jan 2018

  Payment Manager

  Project manager of all payment method integrations;Writing technical requirements and problem statements;Key achievements: successful integration project with BoaCompra, the leader of e-payments in LATAM.•Increasing and upgrading an in-game shop as a Product owner;•Formulating and improving anti-fraud regulations;•Initiating and providing migration of all reports to Power BI;•Optimizing fee's and business terms of current agreements;•Negotiations with the top management, CEO and CPO of partner companies;•Resolved Debt payment problems, improved operations and provided exceptional client support.•Preparing KPI and Finance reports on a regular basis for the CEO; Show less

• 

  Tinkoff Bank

  Aug 2017 - Aug 2018

  Lead Payment manager

  Responsible for all products in the eco-system (Tinkoff Black, Tinkoff mobile, Tinkoff app). Key achievement: integrated 1500+ utility providers and increased revenue for more than 11%.•Leading the key-projects (adjusting AML, payments via QR-code, integration with Government services and API's);•Fees and business terms of current agreements optimization; •Coordinating team in case of an accident;•Writing technical requirements and problem statements;•Preparing KPI and Finance reports on a regular basis for the CEO;•Leading an automatization project for settlement department;•Team-leading in telemarketing office (10 specialists);•Negotiations with the top management, CEO and CPO of partner companies;•Key-role in Company planning, roadmap description, backlog optimization;•Organization of grooming, stand-ups and design review;•Achieved project deadlines by coordinating with contractors to manage performance.•Updated operational methods, oversaw accounting procedures, tracked information and compiled data to improve efficiency. Show less

• 

  Orbita

  Aug 2018 - Sept 2019

  Project Lead

  Project lead and product owner in MegaFon IT-lab (one of 4 biggest telecom companies in Russia). Project:Mobile and web app (including Administration panel) for one of the biggest banks in Russia (Dom.RF).Key achievement: -launched a new online channel to attract users and it increased revenue by more than 5%;-Launching of the project;•Automatization of rental housing and hotel services: cleaning, food orders, maintenance etc.•This service-product also included a marketplace of municipal services and integration with key government API's (e.g.xn--b1ato3c).•Project team leader (under my direct responsibility were 8 developers, including back-end, front-end, mobile specialists, 6 QA-engineers and a BusinessDeveloper);•Hypothesis testing, custdev and market research;•Key-role in Company planning and roadmap description; •Organization of grooming, stand-ups and design review;•Negotiations with the top management, CEO and CPO of Dom.rf;•Writing technical requirements and problemstatements; •Following SCRUM methodology;•Preparing KPI and Finance reports on a regular basis for the management;• Hiring and interviewing candidates.•Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work; Show less

• 

  Rocketbank

  Sept 2019 - Jun 2020

  Senior Product manager

  Project management: New SAAS-solution for b2b users.Key achievement: entering new product into the b2b market and 3 successful partnerships in first 6 months.•Automatization of all internal business and operational processes in companies and banks.•The project is one of 9 members of Russian Ministry of Labor project for Global Russian Automatization.•Technologies: Node JS, React+ ;•Leading team of developers (10 developers, including back-end, front-end, mobile specialists);•Hypothesis testing, custdev and market research;•Key-role in Department planning, roadmap description;•Successfully launched Jira integration project and supported it as an Administrator and Scrum-master;•Organization of grooming, stand-ups and design review;•Negotiations with the top-management, CEO and CPO of B2B- and B2G-partners;•Writing technical requirements and problem statements;• Backlog prioritization;•Hiring and interviewing candidates for all bank projects;•Preparing KPI and Finance reports on a regular basis for Rocket Top-management;• Working in Tableau, Figma, Google Docs, Office, SQL Show less

• 

  Tele2

  Jun 2020 - Feb 2021

  Product owner

  Working as Product owner in Efficiency, Segmentation and Antifraud product team.Key achievements: Successful projects with Ozon, Visa and Mastercard.•Leading Antifraud, Customer value Marketing, and Financial teams projects;•Writing technical requirements and problem statements;•Backlog prioritization;•Negotiations with the top management, CEO, and CPO of B2B- and B2G-partners;•B2B and B2G project launching as a Product Owner;•Successfully managed Jira integration project. Jira support as Administrator and Scrum-master(Integration of new plugins and scripts, improving Kanban workflow and reports);•Preparing KPI and Finance reports on a regular basis for Tele2 Top-management;•Key-role in Department planning and formulating roadmap;•Presentation and public speaking;Successful projects for Billing and Mobile commercedepartments. Show less

• 

  Citymobil

  Feb 2021 - Apr 2022

  Product Lead (Geoservices)

  Product lead in 2nd largest Taxi Aggregator in RussiaCitymobil is part of the VK holding. Our team was responsible for unit economic, Data analysis and ML-models.I was Product leader of Routing, Search, Map and Geocoding functional teamsOur projects and initiatives increased the company's revenue by more than 20 millions rubles per monthKey achievements-Formation of Business unit from a scratch;-Launching of Crucial Projects (Integration with new geoservices providers, Paid Arrival, "No cars available", development of New Search engine);-Launching of new ML models which improves ETA, ETR, CTR and "character saved" metrics;-New Dashboard for C-level with detailed metrics;Increasing O2R (Order to ride) +12%% in generalIncreasing GMV (gross market value) +17% in generalDecreasing O2C (order to cancelation) -7,5%% and 6,8%% in Moscow and Saint-PetersburgDaily responsibilities-Main focus: maintaining key projects for the company as a product owner;-Formation of the organizational structure of Business unit from a scratch;-Calculation and Optimization of IT department budgets;-Short-term (quarter, six months) and long-term planning (a year or more), drawing up a roadmap for product development;- Formation of product strategy and product vision of Business unit;-Reporting for the first persons of the company (including representatives of the VK holding)-Monitoring and improvement of unit economy, funnels by regions and cities, user segments, rider/driver app users-Conclusion and development of business relations with geoproviders; Show less

• 

  VK

  Apr 2022 - Jul 2023

  Area of ​​responsibility: Product Development of VK advertising products for medium/small businesses and bloggersKey achievements -Launch of a new advertising platform VK Ads with innovative and unique technical solutions for SMB, which allowed to increase the effectiveness of advertising by 70%+;- Retention of a new user base (churn from banned social networks Meta) and its development in the VK ecosystem, which gave 120%+ achievement of annual goals for revenue and MAU;-Delivery to the market of advertising solutions that have become an industry standard (auto-generation of effective selling videos and texts., automation of settings for a simple launch of advertising in a couple of clicks);-Opening new target audiences for an advertising product and creating highly effective tools for them in a short time (musicians, bloggers, streamers);Daily responsibilities - Formation of a product vision and strategy for Business unit, development strategies for the year +, drawing up roadmaps for quarters and years;-Preparation of releases and newsbreaks together with PR, marketing, formation of marketing activities;- Drawing up plans for qualitative and quantitative research at the regional level (in-house / external teams);-Full-scale development of pipelines for creating new ML models: description of the data structure, TOR for new storefronts / DWH / data streaming, ab-testing, commercial launch;-Product development of new solutions for advertising platform and tools (auto-generation of creatives, audience presets and auto-targeting, launching ads in "1 click"); Show less

  • Product Lead

    Nov 2022 - Jul 2023

  • Senior Product Manager

    Apr 2022 - Jan 2023
• 

  VK.com

  May 2023 - now

  Chief Product Officer