Teejay H.

Experience

• 

  Mindvalley

  Feb 2021 - Jun 2021

  Product Marketing Intern

  • Supported the operations manager by working with localisation agencies and internal stakeholders.• Created data-driven customer avatars to improve the effectiveness of Mindvalley’s marketing campaigns.• Migrated over 60 webinar funnels to Mindvalley’s internal platform.• Consolidated lead generation data from over 30 product launches to create a lead generation benchmark.• Managed product launch emails for 5 launch campaigns.• Assisted with each product launch by pulling and consolidating KPIs.• Assisted with setting up A/B tests on Mindvalley's webinar funnels and emails. Show less

• 

  Publicis Groupe

  Sept 2022 - now

  Clients include; PepsiCo, Ferrero, Perfetti, TikTok, Philip Morris International, Coty Inc, Abbott, UOB, Samsung, Stellantis• Regional digital activation lead for all PepsiCo brands in Malaysia, Singapore, and Korea.• Programmatic manager for all Ferrero brands in Malaysia.• Managed campaigns on various programmatic and social platforms, including DV360, The Trade Desk, Teads Ads Manager, AdForm, Facebook, and TikTok.• Planned and executed various pDOOH campaigns with vendors on their proprietary platforms and via programmatic DSPs.• Implemented and tracked various metrics on third-party ad verification and brand safety platforms, including CM360, IAS, DoubleVerify, and MOAT.• Collaborated with internal and external stakeholders to develop programmatic sub-products and packages to drive innovation and increase the adoption of programmatic advertising.• Created media proposals and strategies by leveraging programmatic buys and third-party data to provide results-oriented plans to internal planning teams.• Led a team of 2 performance and programmatic executives. Show less • Regional digital activation lead for all PepsiCo brands in Malaysia, Singapore, and Cambodia.• Managed social and programmatic campaigns on multiple platforms, including Facebook, Instagram, TikTok, Twitter, Google Ads, DV360, and The Trade Desk.• Optimized campaigns to ensure both cost and deliverable commitments are met.• Prepared post-campaign reports, quarterly business reviews, and conducted monthly pricing reviews.• Assisted in campaign planning by providing reach-based forecasts and strategy suggestions.• Implemented third-party measurement solutions across multiple platforms.• Conceptualized strategies to make buys more cost-efficient and viewable.• Collaborated with various stakeholders, including planners, creatives, vendors, and finance, to achieve operational excellence. • Taught performance and digital 101 classes. Show less

  • Associate Programmatic Manager

    Oct 2024 - now

  • Senior Programmatic Executive

    Jan 2024 - Sept 2024

  • Performance Media Executive

    Sept 2022 - Dec 2023