Jéssica Fernandes

Experience

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  Penha Longa Resort, a Ritz-Carlton Hotel

  Nov 2018 - Jul 2019

  Guest Relations Agent

  - Created innovative experiences to enhance customer loyalty; - Provided and ensured an excellent guest experience;- Honored with the Rising Star award 1st Quarter of 2019

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  Sofitel Lisbon Liberdade

  Aug 2019 - Aug 2020

  Guest Relations Agent

  - Coordinated the arrival of VIP guests with the different teams;- Addressed and solved customer problems; - Analysed customer data to develop strategies that increase guest satisfaction.

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  Nestlé

  Jul 2021 - Sept 2021

  Strategy & Innovation

  - Examined and benchmarked both the industry and the competitors through qualitative and quantitative analysis; - Analyzed customer data to evaluate key performance indicators, identify patterns, and provide insights that allow brands to be at forefront of industry trends;- Created potential added-value opportunities (e.g, partnerships, products, and services).

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  Getir

  Jan 2022 - Oct 2023

  Marketing Specialist

  -Responsible for planning and executing the marketing strategy of Getir PT to build brand awareness;-Develop commercial partnerships and sponsorships; -Create and maintain an online presence for the company through social media channels;-Coordinate and organize all 360º marketing campaigns to reach the target audience;-Analyze and report the performance of the activations to better develop future strategies and research the best practices in the industry and competitors.

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  PepsiCo

  Feb 2024 - now

  Junior Brand Manager Beverages- Pepsi, 7up & Guaraná Antarctica