Ana Carolina Miranda

Experience

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  Incentiva Marketing

  Jul 2014 - Jun 2015

  Assistente de Marketing

  Campanhas de incentivo (endomarketing), para empresas como Boticário, BRF e Bradesco Seguros, realizando atendimento ao participante, auxílio com acesso ao site, dúvidas sobre pontuação e funcionamento da campanha;Feedback das campanhas de incentivo para os gestores;Relatórios para acompanhamento em Excel.

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  Secretaria de Turismo do Estado de São Paulo

  Jun 2015 - May 2016

  Estagiária de Comunicação

  Responsável pela atualização do conteúdo do site;Publicações nas redes sociais;Produção de mailings, clippings e realização de follow up;Suporte a eventos e cobertura para as mídias sociais.

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  Great Place to Work® Brasil

  May 2016 - Aug 2020

  Responsible for the post calendar, copy creation, and the entire social media strategy;Strategic planning and execution of ads (Google, Facebook, Instagram, and LinkedIn Ads);Email marketing, creation of landing pages, and automations using the RD Station tool;Analytical performance reports of marketing actions;Responsible for implementing the Track.co tool to enhance Satisfaction Surveys collection and improve customer experience. Support in analyzing customer satisfaction survey data, creating managerial reports, and developing Landing Pages and email marketing.Assistance in updating and monitoring the company's social media and other digital channels.Contact with vendors and companies participating in the Best Companies to Work For survey.

  • Marketing Analyst

    Dec 2017 - Aug 2020

  • Marketing Intern

    May 2016 - Nov 2017
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  Cuidas

  Jan 2021 - Dec 2021

  Digital Media Analyst

  Strategic planning of social media content;Monitoring;A/B testing (post formats, publication times, polls, etc.);Creation of content and materials tailored for each platform;Scripting and hosting webinars;Utilization of Hubspot (forms, landing pages, and lead management).

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  We

  Feb 2022 - Apr 2023

  Content Manager

  Clients: Ontex Group and EMS PharmaceuticalsOntex Group (Pom Pom, Turma da Mônica Baby and Bigfral):Responsible for monthly content agendas for the brandsStrategy, planning, and content creation for social mediaEMS Pharmaceuticals (EMS, Lacday, Multigrip, Bálsamo Bengué, Colírio Legrand, AcalmilFito, ResfeGripe, and Gerovital):Responsible for monthly content agendas for the brandsStrategy, planning, and content creation for social mediaScheduling/publication of postsPerformance reporting in partnership with the Listening and Monitoring department Show less

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  Freelance

  Jan 2023 - now

  Estrategista de mídias sociais
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  Mestiça

  Apr 2023 - Oct 2024

  Community Manager

  Client: Zoetis_Contribution to the planning and social strategies (defining territories, editorial guidelines, frequencies, formats, tone of voice, etc.)_Contribution to the development of content schedules_Monitoring of audiences and competition to identify opportunities for our clients_Mapping trends and hot topics to propose opportunistic content for brands_Customer service on clients' social media platforms_Creation of briefings for other agency departments and suppliers_Monitoring, measurement, and production of reports on the results of digital actions Show less

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  Medway

  Jan 2025 - now

  Analista de Comunicação Sênior