Laura D'Acci

Experience

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  AIGO

  Sept 2009 - Mar 2010

  Marketing & Business Development Assistant
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  Mapa Spontex

  Mar 2010 - Mar 2011

  Assistant Brand Manager
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  SCA - Hygiene and Forest Products Company

  Mar 2011 - Oct 2016

  - Category Management: developed and executed the category and the customer marketing plans of TENA & NUVENIA in line with Sales & Marketing objectives.- Trade Marketing Strategy: developed and executed product portfolio priorities, promo plans, POS excellence activations.Perfect Shelf: developed and executed the shelf excellence guidelines including the development of planograms for key customers and the implementation in stores leading a dedicated team of in-store accounts. - Data Analysis: sell-in & sell-out data, ROI of promo plan, ROI of planograms implementation.- People management. Show less - Product development: executed new product launches for the brand TEMPO in cooperation with HQ, including portfolio strategy, R&D aspects, packaging and P&L responsibility. - ATL & BTL: exectuted the local marketing strategy in terms of media campaigns (TV, print and digital) and key events in accordance to HQ and local objectives, including briefings to agencies and media partners. - Data Analysis: sell-out data, Brand Equity KPIs, consumer researches.- Marketing Budget responsibility, including media spending. - People management. Show less

  • Trade marketing & category management analyst Personal Care

    Mar 2015 - Oct 2016

  • Brand Manager Tempo

    Mar 2011 - Mar 2015
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  Beiersdorf

  Oct 2016 - now

  Responsible for online distribution of NIVEA, LABELLO and HANSAPLAST for Amazon 1P+3P, e-Pharmacies, e-Perfumeries, Omnichannels Retailers.- Net Sales & P&L responsibility.- Online positioning: executed new product listings and portfolio management, maximized UX experience via promo, media campaigns, digital shelf, A+ contents and reviews, coordinating the activities of the Performance Marketing & Content team. - European Role: negotiated the Amazon annual contract in cooperation with the PanEU E-commerce team, presented best practices and key local trends. - Consultancy role: delivered knowledge to the national customer manager teams and implemented key activities in the omnichannel customers. Show less - Launch of FLORENA FERMENTED SKINCARE in Italy: built the distribution (channels and key customers), developed and executed commercial strategy and trade marketing plans. - Direct B2C e-commerce: launched and managed the branded e-commerce website in terms of design, catalogue & pricing, contents, weekly promo plan. Coordinated the logistic partner and agencies. - Perfect Shelf & POS: secured the highest standard of POS presence, including brief to the creative agencies and the leading of in-store account team in dedicated projects. - Trade marketing budget responsibility. - People management. Show less

  • Ecommerce Account Manager

    Dec 2021 - now

  • Trade Marketing Manager Florena Fermented Skincare

    Jan 2020 - Dec 2021

  • Category Development & Customer Marketing Manager

    Oct 2016 - Jan 2020