Gabriela Navarrete

Experience

• 

  Fundación Nativo Digital

  Sept 2015 - Oct 2015

  Internship

  ● Management of event databases and email communications to ensure seamless coordination and information dissemination.● Guest coordination, including invitation management, travel arrangements, and accreditation processing, for both international and domestic attendees.● Audience voting system administration for audiovisual competition.● Volunteer management and task delegation, assigning tasks and ensuring efficient execution of event activities.

• 

  Masai Media Production Company

  Oct 2015 - Jan 2017

  Audiovisual Producer, Director, and Account Executive

  ● Led the production and direction of the fourth season of the cooking show "En casa se come mejor" for Canal 13 C.● Effectively managed and coordinated a team of production and technical personnel.● Served as account executive for Nestlé, Claro, Santa Rosa, and Répelex, building strong client relationships.● Conceptualized, produced, and directed advertising capsules and branded content for television broadcast and digital platforms.● Managed and optimized the social media presence of Répelex, Ibupirac and Quesos Santa Rosa. Show less

• 

  La Tercera TV

  Jan 2017 - Apr 2021

  Content Coordinator

  ● Conceptualized, produced, and directed engaging audiovisual content for Copesa's diverse media outlets.● Led the direction, production, and editing of compelling brand content for renowned brands like Unimarc, Claro, and CMPC.● Produced and directed live streaming programs, ensuring seamless delivery and audience engagement.● Crafted captivating graphics and animations that enhanced visual storytelling and brand messaging.● Authored engaging and informative news articles for WordPress and Arc Publishing platforms, optimizing them for search engine visibility (SEO). Show less

• 

  Laboratorio de Contenidos de Marca

  Apr 2021 - Mar 2022

  Digital Media Producer

  ● Effectively managed and motivated a team of designers, audiovisual professionals, and journalists, ensuring seamless collaboration and achieving project goals.● Spearheaded the planning, production, and direction of engaging audiovisual content for Copesa's renowned media, including La Tercera, Revista Paula, La Cuarta, and Pulso.● Conceptualized, produced, and directed compelling brand content that aligned with client objectives and resonated with target audiences.● Cultivated strong relationships with agency clients, fostering open communication, understanding their needs, and exceeding their expectations. Show less

• 

  Ministry of Education, Government of Chile

  Mar 2022 - now

  Digital Manager

  ● Head of social media team.● Spearheaded the development and implementation of the institution and the minister’s digital strategy.● Devised comprehensive digital strategies for in-house campaigns (both paid ads and organic) and institutional processes.● Crafted engaging, innovative, and relevant content for social media platforms and websites, encompassing both institutional and campaign-related content.● Collaborated closely with external agencies to manage and coordinate the Ministry's advertising campaigns.● Took the lead in the development of new websites, working in tandem with technical and design teams to ensure successful project delivery.● Effectively managed a team of social media and web professionals.● Established strong communication channels with sub-secretaries, services, units, and regional secretariats within the Ministry of Education.● Fostered collaboration and coordination with counterparts from other government institutions.● Cultivated partnerships with strategic allies in the private sector and non-profit organizations.● Streamlined internal and external workflows to enhance efficiency and performance.● Demonstrated adept crisis management skills and effectively responded to contingencies. Show less