Sophie Hale

Experience

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  Kennesaw State University

  Aug 2021 - May 2022

  Athletics Marketing Intern

  • Enhanced fan game day experience via experiential marketing for eight KSU sports • Managed in-game presentations and promotions to include promotional set up, fan giveaways, on-field promotions and audio• Recruited participants to engage across all promotional activities• Led fan participation and executed in-game promotions such as Owl Town, t-shirt toss and on-field games

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  Collabarét Creative

  May 2023 - Aug 2023

  Social Media Marketing Intern

  • Assisted in relaunch and rebrand of social media accounts on Instagram, YouTube, and TikTok• Collected quantitative and qualitative data from marketing campaigns• Performed market analysis and research

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  Solenis

  Jun 2023 - Aug 2023

  Brand Marketing Intern

  • Led custom loyalty program solution with defined program offerings and costs• Supported the creation of mock-ups, email campaigns, and social media content• Conducted market research and analyzed industry trends• Prepared detailed PowerPoint marketing presentations• Generated Excel QR code reports

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  GoTo Foods

  May 2024 - Aug 2024

  Paid Media Intern

  • Led recommendation initiative for Dynamic Creative Optimization process • Aided paid media agency with paid search and keyword requests • Compiled data from paid media performance reports• Conducted market research and analyzed experiential marketing trends