Carl Parish

Experience

• 

  Verizon Business

  Jan 2004 - Oct 2022

  Increased revenue from an original list of 35 greenfield/whitespace accounts by 10% each year. Prospected multi-national commercial accounts using a multi-touch method to uncover new business in Manufacturing, FinTech, Pharma, and Healthcare. Grew new logos 15% YoY. Engaged internal and external leadership, business partners, and field teams to dissect customers' digital transformation vision.Analyzed cost drivers of established and emerging technologies and presented end-to-end creative and innovative solutions. Identified, designed, and executed joint account plans for national/global implementations. Ensured cost savings and ROI models aligned correctly with projections.Disseminated sales collateral, reference cases, and value proofs. Prepared and presented Executive Briefing Conferences (EBC) to the C-Suite. Resolved conflicts in a timely manner, ensuring maximum customer satisfaction. Show less

  • Senior Client Partner Investment Sales

    Apr 2019 - Oct 2022

  • Senior Client Partner Retail & Hospitality

    Jan 2016 - Mar 2019

  • Major Account Manager

    Mar 2007 - Dec 2015

  • Government Account Manager, NYC - SLED

    Jan 2004 - Feb 2007
• 

  Ericsson

  Nov 2022 - Aug 2024

  Partner Account Manager | Northeast | Ericsson Enterprise Wireless Solutions

  Managed, trained, developed, and marketed 40 regional and global channel partners, who generated $18 million in annual revenue. Strategically planned and exceeded monthly sales goals and quotas with a unified team of 6 RSMs and 1 SAM. Executed intelligent, detailed SFDC Deals, and Funnel Management to close new and existing opportunities. Planned and coordinated the Wireless Tech-Talk Series with channel partners to right-sell mobile, branch, security, IoT, FWA/SASE/NCPN/EP5G solutions to enterprise and public sector clients. Organized participation in trade shows, expos, conferences, seminars, and workshops that generated solid leads for new partners/business. Orchestrated partner showcase events, account mapping, and strategic planning sessions. Resolved complex partner issues quickly, while ensuring a professional experience throughout all interactions. Identified and recruited VAR-500 strategic partners to the Channel program. Created promotional campaigns, CPU adoption that drove sales of new solutions, and advance services. Negotiated contracts between partners and vendors.Prepared presentations, proposals, and marketing collateral to promote partner expansion. Show less

• 

  National Retail Solutions (NRS Plus)

  Aug 2024 - Jan 2025

  Channel Sales Manager | US

  Recruited, developed, and led a growing group of 77+ distributors (resellers) to grow NRS's cutting-edge FinTech/POS (SaaS) and payment solutions in the U.S. and Canada. Created reports on sales performance, inventory levels, and customer feedback. Expanded company footprint across the Merchant Services industry. Implemented specialized tutorials focusing on retail tech applications and training modules. Teamed up with cross-functional groups to advance GTM initiatives.Promoted the utilization of novel product functionalities through distribution channels. Utilized analytical skills to evaluate market trends, pinpoint expansion opportunities, and distributor enablement.Participated in industry events and conferences to promote the company's products and services among target audiences. Show less

• 

  GHA Technologies, Inc

  Jan 2025 - now

  National Account Manager

  Directly coordinate products, services, and sales activities. Lead sales planning, development, and account management to establish new sales accounts. Improve profit margins by effectively managing expenses, budget, and overhead, increasing closings, and optimizing product turns. Cultivate strong professional relationships with suppliers and key clients to drive short- and long-term business development. Create sales forecasts, track performance metrics, and identify opportunities for growth.